{"id":39991,"date":"2026-10-02T10:14:19","date_gmt":"2026-10-02T08:14:19","guid":{"rendered":"https:\/\/www.kids-cluster.com\/?post_type=tribe_events&#038;p=39991"},"modified":"2026-10-02T10:14:19","modified_gmt":"2026-10-02T08:14:19","slug":"continguts-que-connecten-cocrear-en-lentorn-de-la-creator-economy","status":"publish","type":"tribe_events","link":"https:\/\/www.kids-cluster.com\/es\/actividades\/continguts-que-connecten-cocrear-en-lentorn-de-la-creator-economy\/","title":{"rendered":"Continguts que connecten. Cocrear en l\u2019entorn de la creator economy"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Els creadors de contingut s\u2019han convertit en un canal cada vegada m\u00e9s rellevant per arribar a infants, adolescents i fam\u00edlies. Per\u00f2 l\u2019ecosistema evoluciona r\u00e0pidament: apareixen nous perfils, formats i comunitats, i les marques han d\u2019entendre <strong>amb qui col\u00b7laborar, com fer-ho i quin tipus de contingut t\u00e9 sentit per a cada p\u00fablic<\/strong>.<\/p>\n<p>KID\u2019S CLUSTER organitza una <strong>formaci\u00f3 pr\u00e0ctica de dues hores<\/strong> per entendre com est\u00e0 evolucionant l\u2019ecosistema de creadors i com les marques poden desenvolupar <strong>projectes de branded content i col\u00b7laboracions amb creadors<\/strong> que connectin amb infants, adolescents i fam\u00edlies.<\/p>\n<p>A trav\u00e9s de tend\u00e8ncies, formats i casos reals, la sessi\u00f3 abordar\u00e0 tot el proc\u00e9s: des de la selecci\u00f3 dels perfils fins a la construcci\u00f3 de la relaci\u00f3 entre marca i creador i la definici\u00f3 d\u2019una estrat\u00e8gia de continguts. Tamb\u00e9 es tindran en compte les particularitats de treballar amb diferents franges d\u2019edat i comunitats i els criteris necessaris per fer-ho de manera responsable.<\/p>\n<p><strong>Qu\u00e8 treballarem?<\/strong><\/p>\n<ul data-spread=\"false\">\n<li>Com est\u00e0 evolucionant l\u2019ecosistema de creadors i quines tend\u00e8ncies cal tenir en compte.<\/li>\n<li>Com seleccionar els creadors i perfils m\u00e9s adequats per a cada marca, p\u00fablic i objectiu.<\/li>\n<li>Com construir la relaci\u00f3 entre marca i creador.<\/li>\n<li>Formats i possibilitats de branded content i col\u00b7laboracions.<\/li>\n<li>Com definir una estrat\u00e8gia de continguts adaptada a infants, adolescents i fam\u00edlies.<\/li>\n<li>Casos reals i aprenentatges aplicables al sector infantil i familiar.<\/li>\n<\/ul>\n<h3>Sobre el ponent<\/h3>\n<p>La sessi\u00f3 anir\u00e0 a c\u00e0rrec de <strong>David Pueyo, CEO de YouPlanet Media i expert en branded entertainment i storytelling transm\u00e8dia<\/strong>, amb projectes guardonats en diversos festivals.<\/p>\n<p>Col\u00b7labora amb universitats i escoles de negoci i participa activament en la ind\u00fastria publicit\u00e0ria a trav\u00e9s d\u2019associacions com la <strong>Branded Content Marketing Association (BCMA)<\/strong> i l\u2019<strong>Account Planning Group (APG)<\/strong>, aix\u00ed com en esdeveniments com l\u2019Inspirational d\u2019IAB.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els creadors de contingut s\u2019han convertit en un canal cada vegada m\u00e9s rellevant per arribar a infants, adolescents i fam\u00edlies. Per\u00f2 l\u2019ecosistema evoluciona r\u00e0pidament: apareixen  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":40015,"template":"","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"tags":[],"tribe_events_cat":[706],"class_list":["post-39991","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-virtual","cat_virtual"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Continguts que connecten. 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