{"id":34510,"date":"2024-01-11T11:47:22","date_gmt":"2024-01-11T10:47:22","guid":{"rendered":"https:\/\/kids-cluster.com\/?post_type=tribe_events&p=34510"},"modified":"2025-01-30T13:59:05","modified_gmt":"2025-01-30T12:59:05","slug":"licensing","status":"publish","type":"tribe_events","link":"https:\/\/www.kids-cluster.com\/es\/actividades\/licensing\/","title":{"rendered":"Estrat\u00e8gies de licensing en el sector kids"},"content":{"rendered":"

Sabies que el mercat global del licensing genera m\u00e9s de 315.000 milions de d\u00f2lars anuals? Els productes amb llic\u00e8ncia, especialment en el segment infantil, dominen categories com joguines, roba, llibres i mitjans, consolidant-se com a prefer\u00e8ncia tant per a nens com per a adults.<\/strong><\/h4>\n

El licensing no \u00e9s nom\u00e9s una tend\u00e8ncia; \u00e9s una oportunitat de negoci per diversificar productes, ampliar l\u2019abast d\u2019una marca i aprofitar la notorietat de personatges, franqu\u00edcies i propietats.<\/strong><\/h4>\n

\u00a0<\/strong><\/h3>\n

Programa:<\/h4>\n

10:00 – 10:10: Benvinguda i introducci\u00f3<\/strong><\/p>\n

10:10 \u2013 11:00: ABC del Licensing <\/strong>amb David Recasens<\/p>\n

    \n
  • Qu\u00e8 \u00e9s el Licensing?<\/strong> Definici\u00f3 i paper en el mercat actual. Explicaci\u00f3 dels principals actors (fabricants, propietaris de marques, llic\u00e8ncies) i categories m\u00e9s importants.<\/li>\n
  • El Licensing com a eina de m\u00e0rqueting.<\/strong> El valor del licensing com estrat\u00e8gia per millorar visibilitat i notorietat de les marques.<\/li>\n
  • Tend\u00e8ncies en licensing infantil.<\/strong> Revisi\u00f3 de les tend\u00e8ncies actuals i futures en el mercat del licensing, amb impacte en el sector infantil.<\/li>\n
  • Riscos i Beneficis del licensing.<\/strong> An\u00e0lisi dels riscos associats a l’\u00fas del licensing, aix\u00ed com els beneficis que aporta tant a fabricants com a marques.<\/li>\n
  • Estrat\u00e8gies des de dues perspectives:<\/strong><\/li>\n<\/ul>\n

    LICENSING IN:<\/strong> Fabricants de productes i serveis:<\/strong> Com aplicar el licensing per diversificar productes i serveis. Consells pr\u00e0ctics per utilitzar el licensing de manera efectiva.<\/p>\n

    LICENSING OUT: Marques:<\/strong> Com explotar el licensing per ampliar la pres\u00e8ncia de la marca en altres categories. Riscos i beneficis per a la marca.<\/p>\n

    11:00 \u2013 11:20 Exemples inspiracionals: <\/strong>Casos d’\u00e8xit i exemples reals de marques que han utilitzat el licensing de manera innovadora amb The Onion Inside.<\/strong><\/p>\n

    11:20 \u2013 11:50 Taula rodona amb els principals agents de l’\u00e0mbit de les llic\u00e8ncies.\u00a0<\/strong><\/p>\n

      \n
    • No\u00e9mie Serrano<\/strong>, Cap de Producte i Marketing Corporatiu de PortAventura World<\/strong>.<\/li>\n
    • Daniel L\u00f3pez, <\/span><\/strong>Cap de Llic\u00e8ncies i Producte Derivat de 3CAT.<\/strong><\/span><\/li>\n
    • Sara Redolfi,<\/strong>\u00a0 <\/span>Senior Category <\/span>Manager de DeAPlaneta<\/strong><\/span><\/li>\n<\/ul>\n

      11:50 -12:00 Tancament i conclusions<\/strong><\/p>\n

      12:00 -13:00 Aperitiu networking<\/strong><\/p>\n

       <\/p>\n

      A qui va dirigit aquesta sessi\u00f3?<\/strong><\/h4>\n
        \n
      • Fabricants de productes infantils<\/strong>: joguines, roba, llibres, material escolar, productes de consum, etc., que vulguin entendre com integrar marques amb llic\u00e8ncia a la seva oferta per incrementar vendes.<\/li>\n
      • Propietaris de marques: <\/strong>empreses que vulguin explorar com expandir la seva marca a trav\u00e9s del licensing i ampliar la seva pres\u00e8ncia en noves categories de producte.<\/li>\n
      • Professionals de m\u00e0rqueting i desenvolupament de negoci: <\/strong>que busquen estrat\u00e8gies innovadores per posicionar-se en el sector infantil.<\/li>\n<\/ul>\n

         <\/p>\n

        \u00a0Qu\u00e8 t\u2019espera?<\/strong><\/h4>\n
          \n
        1. Coneix els conceptes clau del licensing: <\/strong>Ent\u00e9n com funciona aquest model i les oportunitats que presenta en el mercat infantil, quins son els principals actors i com pot convertir-se en una eina clau per el teu negoci.<\/li>\n
        2. Descobreix tend\u00e8ncies i estrat\u00e8gies: <\/strong>Coneix les \u00faltimes novetats i not\u00edcies \u00a0del sector i inspira\u2019t amb aquests casos d\u2019\u00e8xit.<\/li>\n
        3. Apr\u00e8n d\u2019experts: <\/strong>Coneix les perspectives tant de fabricants com de propietaris de marques en un debat obert.<\/li>\n
        4. Crear connexions: <\/strong>Con\u00e8ixer altres professionals del sector infantil per compartir idees i explorar col\u00b7laboracions futures.<\/li>\n<\/ol>\n
          Descobreix com utilitzar el licensing per potenciar la teva marca, diversificar la teva oferta i connectar amb el teu p\u00fablic de la m\u00e0 d\u2019experts del sector!<\/strong><\/h5>\n

          \u26a0\ufe0fSessi\u00f3 gratu\u00efta per a socis. No socis amb invitaci\u00f3, contacta’ns \u2709\ufe0finfo@kids-cluster.com<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

          Descobreix com utilitzar el licensing per potenciar la teva marca, diversificar la teva oferta i connectar amb el p\u00fablic a trav\u00e9s de personatges, marques i llic\u00e8ncies ic\u00f2niques. <\/p>\n","protected":false},"author":4,"featured_media":35051,"template":"","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"tags":[],"tribe_events_cat":[],"class_list":["post-34510","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nEstrat\u00e8gies de licensing en el sector kids - 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