{"id":9551,"date":"2018-10-27T16:26:48","date_gmt":"2018-10-27T15:26:48","guid":{"rendered":"https:\/\/imago-mc.com\/pruebas\/kids\/book-of-dirt\/"},"modified":"2018-10-27T16:26:48","modified_gmt":"2018-10-27T15:26:48","slug":"book-of-dirt","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/es\/book-of-dirt\/","title":{"rendered":"Book of dirt"},"content":{"rendered":"<p>La marca de detergentes Unilever OMO (tambi\u00e9n conocida como Persil en otros mercados) ha creado el &#8216;Libro de la suciedad&#8217; como una forma divertida de alejar a los ni\u00f1os de la tecnolog\u00eda y fomentar el juego al aire libre. El libro, llamado \u00abCuento de manchas y rayas\u00bb, ha sido creado con una f\u00f3rmula de tinta especial que s\u00f3lo revela su historia si se ensucia y se mancha.<\/p>\n<p>Este cuento \u00fanico explica a los ni\u00f1os una historia sobre la igualdad a trav\u00e9s de un cachorro de leopardo y un cachorro de tigre que ruedan por el barro y empiezan a parecerse entre s\u00ed. El cuento ha sido distribuido gratuitamente a cientos de escuelas de Sud\u00e1frica. La iniciativa se enmarca en la campa\u00f1a de marketing &#8216;Dirt is Good&#8217;, que tiene como objetivo fomentar el juego al aire libre por encima del consumo de dispositivos electr\u00f3nicos. <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=44zV9rohT1A\" rel=\"noopener\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=44zV9rohT1A<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de detergentes Unilever OMO (tambi\u00e9n conocida como Persil en otros mercados) ha creado el &#8216;Libro de la suciedad&#8217; como una forma divertida de  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":9548,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-9551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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