{"id":9243,"date":"2018-10-08T09:44:29","date_gmt":"2018-10-08T08:44:29","guid":{"rendered":"https:\/\/imago-mc.com\/pruebas\/kids\/?p=9243"},"modified":"2019-12-04T10:40:37","modified_gmt":"2019-12-04T09:40:37","slug":"marketing-land","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/","title":{"rendered":"Eventalista*"},"content":{"rendered":"<p>En un mundo cada vez m\u00e1s digital, donde el online condiciona creatividades y planes, emerge EVENTALISTA*, fruto de la fusi\u00f3n de las hist\u00f3ricas agencias MPP y Marketing Land, para reivindicar el car\u00e1cter estrat\u00e9gico de la experiencia de los consumidores en el mundo real.<\/p>\n<p>Nadie cuestiona en el s.XXI lo que el mundo digital aporta a nuestras vidas y c\u00f3mo se ha convertido en una herramienta indispensable para construir relaciones entre marcas y consumidores.<\/p>\n<p>EVENTALISIA* reivindica el car\u00e1cter estrat\u00e9gico de la experiencia de los consumidores en el mundo real. \u201cHoy todos estamos inmersos en el mundo digital. Nos gusta. Pero ning\u00fan concierto visto en streaming nos har\u00e1 experimentar lo mismo que vivirlo en directo sintiendo la emoci\u00f3n colectiva, ninguna receta en la red nos har\u00e1 sentir el gusto, olor y textura que ofrece una degustaci\u00f3n, escribir miles de post o tener muchos likes no es comparable a sentir el abrazo de una persona querida. Debemos aprovechar todas las ventajas que ofrece la tecnolog\u00eda y el mundo digital para ofrecer mejores experiencias del mundo real a los consumidores\u201d .<\/p>\n<p>Como dice Jos\u00e9 Mar\u00edn, CEO de EVENTALISTA* \u201csentir las experiencias del mundo real es estrat\u00e9gico para cualquier marca, y deber\u00eda tener un rol en sus planes\u201d.<\/p>\n<p>Road shows, Street marketing, eventos corporativos, promociones, activaciones de marca, sampling, marketing ferial, dinamizaci\u00f3n del punto de vta, estas son las especialidades de EVENTALISTA*, herramientas que acercan las marcas de forma f\u00edsica a los consumidores trav\u00e9s de experiencias del \u201cmundo real\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un mundo cada vez m\u00e1s digital, donde el online condiciona creatividades y planes, emerge EVENTALISTA*, fruto de la fusi\u00f3n de las hist\u00f3ricas agencias MPP  [&#8230;]<\/p>\n","protected":false},"author":1430,"featured_media":13145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-9243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eventalista* - KIDS CLUSTER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kids-cluster.com\/es\/marketing-land\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eventalista* - KIDS CLUSTER\" \/>\n<meta property=\"og:description\" content=\"En un mundo cada vez m\u00e1s digital, donde el online condiciona creatividades y planes, emerge EVENTALISTA*, fruto de la fusi\u00f3n de las hist\u00f3ricas agencias MPP [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kids-cluster.com\/es\/marketing-land\/\" \/>\n<meta property=\"og:site_name\" content=\"KIDS CLUSTER\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-08T08:44:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-04T09:40:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2018\/10\/BANNER-WEB-18.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1330\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Agn\u00e8s Garcia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KIDSCLUSTER\" \/>\n<meta name=\"twitter:site\" content=\"@KIDSCLUSTER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Agn\u00e8s Garcia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/marketing-land\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/marketing-land\\\/\"},\"author\":{\"name\":\"Agn\u00e8s Garcia\",\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/#\\\/schema\\\/person\\\/70730ffdb7ca233f59038ef7f69961ea\"},\"headline\":\"Eventalista*\",\"datePublished\":\"2018-10-08T08:44:29+00:00\",\"dateModified\":\"2019-12-04T09:40:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/marketing-land\\\/\"},\"wordCount\":263,\"publisher\":{\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/marketing-land\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kids-cluster.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/BANNER-WEB-18.png\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/marketing-land\\\/\",\"url\":\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/marketing-land\\\/\",\"name\":\"Eventalista* - KIDS CLUSTER\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/marketing-land\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/marketing-land\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kids-cluster.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/BANNER-WEB-18.png\",\"datePublished\":\"2018-10-08T08:44:29+00:00\",\"dateModified\":\"2019-12-04T09:40:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/marketing-land\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/marketing-land\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/marketing-land\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.kids-cluster.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/BANNER-WEB-18.png\",\"contentUrl\":\"https:\\\/\\\/www.kids-cluster.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/BANNER-WEB-18.png\",\"width\":1330,\"height\":520},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/marketing-land\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eventalista*\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/#website\",\"url\":\"https:\\\/\\\/www.kids-cluster.com\\\/\",\"name\":\"KIDS CLUSTER\",\"description\":\"La inf\u00e0ncia, la nostra ra\u00f3 de ser\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/#organization\"},\"alternateName\":\"KIDS CLUSTER\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.kids-cluster.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/#organization\",\"name\":\"KIDS CLUSTER\",\"url\":\"https:\\\/\\\/www.kids-cluster.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.kids-cluster.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/LOGO-KIDS-CLUSTER-orange.png\",\"contentUrl\":\"https:\\\/\\\/www.kids-cluster.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/LOGO-KIDS-CLUSTER-orange.png\",\"width\":1002,\"height\":467,\"caption\":\"KIDS CLUSTER\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/KIDSCLUSTER\",\"https:\\\/\\\/www.instagram.com\\\/kidscluster\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@kidscluster8265\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kids-cluster\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.kids-cluster.com\\\/#\\\/schema\\\/person\\\/70730ffdb7ca233f59038ef7f69961ea\",\"name\":\"Agn\u00e8s Garcia\",\"url\":\"https:\\\/\\\/www.kids-cluster.com\\\/es\\\/author\\\/agarciakids-cluster-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Eventalista* - KIDS CLUSTER","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/","og_locale":"es_ES","og_type":"article","og_title":"Eventalista* - KIDS CLUSTER","og_description":"En un mundo cada vez m\u00e1s digital, donde el online condiciona creatividades y planes, emerge EVENTALISTA*, fruto de la fusi\u00f3n de las hist\u00f3ricas agencias MPP [...]","og_url":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/","og_site_name":"KIDS CLUSTER","article_published_time":"2018-10-08T08:44:29+00:00","article_modified_time":"2019-12-04T09:40:37+00:00","og_image":[{"width":1330,"height":520,"url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2018\/10\/BANNER-WEB-18.png","type":"image\/png"}],"author":"Agn\u00e8s Garcia","twitter_card":"summary_large_image","twitter_creator":"@KIDSCLUSTER","twitter_site":"@KIDSCLUSTER","twitter_misc":{"Escrito por":"Agn\u00e8s Garcia","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/#article","isPartOf":{"@id":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/"},"author":{"name":"Agn\u00e8s Garcia","@id":"https:\/\/www.kids-cluster.com\/#\/schema\/person\/70730ffdb7ca233f59038ef7f69961ea"},"headline":"Eventalista*","datePublished":"2018-10-08T08:44:29+00:00","dateModified":"2019-12-04T09:40:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/"},"wordCount":263,"publisher":{"@id":"https:\/\/www.kids-cluster.com\/#organization"},"image":{"@id":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2018\/10\/BANNER-WEB-18.png","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/","url":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/","name":"Eventalista* - KIDS CLUSTER","isPartOf":{"@id":"https:\/\/www.kids-cluster.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/#primaryimage"},"image":{"@id":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2018\/10\/BANNER-WEB-18.png","datePublished":"2018-10-08T08:44:29+00:00","dateModified":"2019-12-04T09:40:37+00:00","breadcrumb":{"@id":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kids-cluster.com\/es\/marketing-land\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/#primaryimage","url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2018\/10\/BANNER-WEB-18.png","contentUrl":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2018\/10\/BANNER-WEB-18.png","width":1330,"height":520},{"@type":"BreadcrumbList","@id":"https:\/\/www.kids-cluster.com\/es\/marketing-land\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kids-cluster.com\/es\/"},{"@type":"ListItem","position":2,"name":"Eventalista*"}]},{"@type":"WebSite","@id":"https:\/\/www.kids-cluster.com\/#website","url":"https:\/\/www.kids-cluster.com\/","name":"KIDS CLUSTER","description":"La inf\u00e0ncia, la nostra ra\u00f3 de ser","publisher":{"@id":"https:\/\/www.kids-cluster.com\/#organization"},"alternateName":"KIDS CLUSTER","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kids-cluster.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.kids-cluster.com\/#organization","name":"KIDS CLUSTER","url":"https:\/\/www.kids-cluster.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.kids-cluster.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2023\/10\/LOGO-KIDS-CLUSTER-orange.png","contentUrl":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2023\/10\/LOGO-KIDS-CLUSTER-orange.png","width":1002,"height":467,"caption":"KIDS CLUSTER"},"image":{"@id":"https:\/\/www.kids-cluster.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/KIDSCLUSTER","https:\/\/www.instagram.com\/kidscluster\/","https:\/\/www.youtube.com\/@kidscluster8265","https:\/\/www.linkedin.com\/company\/kids-cluster\/"]},{"@type":"Person","@id":"https:\/\/www.kids-cluster.com\/#\/schema\/person\/70730ffdb7ca233f59038ef7f69961ea","name":"Agn\u00e8s Garcia","url":"https:\/\/www.kids-cluster.com\/es\/author\/agarciakids-cluster-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.kids-cluster.com\/es\/wp-json\/wp\/v2\/posts\/9243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kids-cluster.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kids-cluster.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kids-cluster.com\/es\/wp-json\/wp\/v2\/users\/1430"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kids-cluster.com\/es\/wp-json\/wp\/v2\/comments?post=9243"}],"version-history":[{"count":5,"href":"https:\/\/www.kids-cluster.com\/es\/wp-json\/wp\/v2\/posts\/9243\/revisions"}],"predecessor-version":[{"id":13431,"href":"https:\/\/www.kids-cluster.com\/es\/wp-json\/wp\/v2\/posts\/9243\/revisions\/13431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kids-cluster.com\/es\/wp-json\/wp\/v2\/media\/13145"}],"wp:attachment":[{"href":"https:\/\/www.kids-cluster.com\/es\/wp-json\/wp\/v2\/media?parent=9243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kids-cluster.com\/es\/wp-json\/wp\/v2\/categories?post=9243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kids-cluster.com\/es\/wp-json\/wp\/v2\/tags?post=9243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}