{"id":9030,"date":"2018-09-14T12:59:54","date_gmt":"2018-09-14T11:59:54","guid":{"rendered":"https:\/\/imago-mc.com\/pruebas\/kids\/jugar-con-las-cajas\/"},"modified":"2018-09-14T12:59:54","modified_gmt":"2018-09-14T11:59:54","slug":"jugar-con-las-cajas","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/es\/jugar-con-las-cajas\/","title":{"rendered":"Jugar con las cajas"},"content":{"rendered":"<p>Todas las familias han visto alguna vez como una criatura entreten\u00eda m\u00e1s jugando con la caja que conten\u00eda un juguete que con el propio juguete. Y los responsables de IKEA tambi\u00e9n lo han visto. Y por eso han tirado la IKEA Toybox App.<\/p>\n<p>Se trata de una aplicaci\u00f3n para dispositivos m\u00f3viles que utiliza la realidad aumentada para mostrar las enormes posibilidades para el juego que puede ofrecer cualquier caja de cualquier mueble comprado al gigante sueco. Cohetes, castillos, alas de mariposa o tiburones son s\u00f3lo algunas de las posibilidades que presenta la app al usuario. Adem\u00e1s, explica con detalle c\u00f3mo se debe manipular la caja para obtener el resultado deseado. El proyecto, que se ide\u00f3 y ejecut\u00f3 en s\u00f3lo cinco semanas, fue presentado en el \u00faltimo festival de Cannes en el apartado de creatividad y recogi\u00f3 fant\u00e1sticas cr\u00edticas de los medios especializados.<\/p>\n<p><a href=\"https:\/\/thecurrentdaily.com\/2018\/06\/22\/ikeas-ar-app-packaging\/\">https:\/\/thecurrentdaily.com\/2018\/06\/22\/ikeas-ar-app-packaging\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todas las familias han visto alguna vez como una criatura entreten\u00eda m\u00e1s jugando con la caja que conten\u00eda un juguete que con el propio juguete.  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":9013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-9030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jugar con las cajas - KIDS CLUSTER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kids-cluster.com\/es\/jugar-con-las-cajas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jugar con las cajas - KIDS CLUSTER\" \/>\n<meta property=\"og:description\" content=\"Todas las familias han visto alguna vez como una criatura entreten\u00eda m\u00e1s jugando con la caja que conten\u00eda un juguete que con el propio juguete. 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