{"id":6753,"date":"2017-12-18T19:16:16","date_gmt":"2017-12-18T18:16:16","guid":{"rendered":"https:\/\/imago-mc.com\/pruebas\/kids\/?p=6753"},"modified":"2018-01-09T19:38:48","modified_gmt":"2018-01-09T18:38:48","slug":"futuro-retail-y-como-generar-confianza-pos-verdad","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/es\/futuro-retail-y-como-generar-confianza-pos-verdad\/","title":{"rendered":"El futuro del retail y como generar confianza en la era de la posverdad"},"content":{"rendered":"<p><img decoding=\"async\" class=\"lazyload alignleft size-medium wp-image-6759\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27168%27%20viewBox%3D%270%200%20300%20168%27%3E%3Crect%20width%3D%27300%27%20height%3D%27168%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2017\/12\/DRE4IAZX0AAqHSM-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" \/>El pasado viernes 15 de diciembre tuvimos la oportunidad de analizar los retos en el sector del retail con la colaboraci\u00f3n de <strong>EADA y Alexis Mavromatis<\/strong>, PhD y Director Centre for Retail Leadership en EADA Business School Barcelona.<\/p>\n<p>El sector de retail siempre ha operado en un entorno cambiante. Sin embargo, en los \u00faltimos a\u00f1os, la velocidad y la magnitud de estos cambios est\u00e1n obligando al sector a transformarse m\u00e1s r\u00e1pido y con poco margen de error.<\/p>\n<p>Durante el workshop el Dr. Mavromatis ha revelado a los participantes l<strong>as tecnolog\u00edas clave que impactar\u00e1n en los pr\u00f3ximos a\u00f1os en el sector retail, como son el e-commerce, la impresi\u00f3<\/strong><strong>n 3D, la realidad virtual o el Internet of Everything (IoE).\u00a0<\/strong><\/p>\n<p>Tambi\u00e9n ha puesto en evidencia\u00a0c\u00f3mo las decisiones estrat\u00e9gicas ya no se deben tomar a largo plazo sino que deben ser \u00e1giles y<\/p>\n<p>flexibles. La \u00fanica manera para diferenciarse y garantizar una ventaja competitiva para la organizaci\u00f3n hoy en d\u00eda, es ofrecer un producto innovador y una <strong>experiencia de \u00a0compra \u00fanica, que pasa por el reto de c\u00f3mo generar confianza en nuestro cliente en la era de la posverdad<\/strong>.<\/p>\n<p>Un sector con un riesgo de que el<strong> 85% de los empleos desaparezcan por el efecto de la automatizaci\u00f3n<\/strong> es un sector que debe <strong>innovar como \u00fanica manera de diferenciarse y garantizar la ventaja competitiva<\/strong>,<strong> ofreciendo una experiencia de compra aut\u00e9ntica <\/strong>y un producto de valor en el punto de venta tanto f\u00edsico como virtual.<\/p>\n<p>En esta sesi\u00f3n, los socios de <strong>KID\u2019S CLUSTER<\/strong> han podido analizar de forma participativa sobre c\u00f3mo la revoluci\u00f3n tecnol\u00f3gica alterar\u00e1 la manera de vivir, trabajar y relacionarnos y c\u00f3mo estar preparados para los cambios futuros que suceder\u00e1n en el sector. Para ello, los socios de<strong> KID\u2019S CLUSTER<\/strong> crear\u00e1n un grupo de trabajo con el objetivo de trabajar conjuntamente retos relacionados con el retail y la experiencia de usuario.<\/p>\n<p><em>M\u00e1s informaci\u00f3n sobre c\u00f3mo participar <a href=\"mailto:info@kids-cluster.com\">info@kids-cluster.com<\/a><\/em><\/p>\n<p><a href=\"https:\/\/www.cbinsights.com\/research\/retail-store-tech-startups-2016\/\"><img decoding=\"async\" class=\"lazyload size-medium wp-image-6789 aligncenter\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27253%27%20viewBox%3D%270%200%20300%20253%27%3E%3Crect%20width%3D%27300%27%20height%3D%27253%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2017\/12\/foto4-300x253.jpg\" alt=\"\" width=\"300\" height=\"253\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado viernes 15 de diciembre tuvimos la oportunidad de analizar los retos en el sector del retail con la colaboraci\u00f3n de EADA y Alexis  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":6758,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-6753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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