{"id":6742,"date":"2018-01-08T13:27:21","date_gmt":"2018-01-08T12:27:21","guid":{"rendered":"https:\/\/imago-mc.com\/pruebas\/kids\/?p=6742"},"modified":"2018-01-08T13:27:21","modified_gmt":"2018-01-08T12:27:21","slug":"contra-lestacionalitat-exportacio","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/es\/contra-lestacionalitat-exportacio\/","title":{"rendered":"Contra l\u2019estacionalitat, exportaci\u00f3"},"content":{"rendered":"<p>De totes les joguines que s\u2019han venut durant l\u2019any 2017 a Espanya, el 72% ha estat durant la campanya de Nadal. I aquest \u00edndex creix a un ritme aproximat d\u2019un punt cada any. Les dades les ha aportat el vicepresident de KID\u2019S CLUSTER, <strong>Florenci Verbon<\/strong>, durant la seva intervenci\u00f3 al programa Economix de R\u00e0dio 4, que ha dedicat un espai a analitzar l\u2019estat de salut del sector de la joguina. Verbon ha contraposat aquesta xifra a les que es registren en altres pa\u00efsos del centre d\u2019Europa com Alemanya, on les fam\u00edlies visiten les botigues que venen joguines entre 12 i 13 vegades a l\u2019any de mitjana.<\/p>\n<p>Verbon ha assegurat que <strong>\u201cal nostre pa\u00eds la joguina encara es tracta com un simple regal, quan jugar \u00e9s un b\u00e9 de primera necessitat, perqu\u00e8 el dret a jugar dels nens est\u00e0 reconegut per les Nacions Unides\u201d<\/strong>. En aquest sentit ha explicat que la despesa anual d\u2019una fam\u00edlia espanyola en joguines se situa en 184\u20ac per nen, quan a Fran\u00e7a \u00e9s de 290\u20ac i al Regne Unit \u00e9s de 300\u20ac. Per\u00f2 a m\u00e9s, Verbon, ha subratllat els problemes que genera al sector l\u2019estacionalitat del producte: <strong>\u201cTreballem tot l\u2019any, amb f\u00e0briques que produeixen objectes i productes que no sabem si vendrem perqu\u00e8 no podem saber quina demanda hi haur\u00e0. El cas m\u00e9s clar \u00e9s el de les llic\u00e8ncies, perqu\u00e8 al mes de febrer no podem preveure de cap manera quins personatges de pel\u00b7l\u00edcules o s\u00e8ries estaran de moda al desembre\u201d<\/strong>. I \u00e9s que per Verbon, que tota la societat concentri en pocs dies la despesa en joguines <strong>\u201c\u00e9s una malaltia de la qual ens haur\u00edem de curar\u201d<\/strong>.<\/p>\n<p>Per\u00f2 el vicepresident de KID\u2019S CLUSTER tamb\u00e9 ha receptat la medicina per guarir aquesta situaci\u00f3. <strong>\u201cL\u2019\u00fanica manera de combatre efectivament l\u2019estacionalitat de les vendes \u00e9s amb l\u2019exportaci\u00f3, at\u00e8s que podem anticipar la venda i operar en mercats menys estacionals que el nostre\u201d<\/strong>, ha apuntat Verbon, qui tamb\u00e9 ha denunciat un exc\u00e9s d\u2019oferta de producte que desequilibra el mercat.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Joguines tradicionals vs joguines digitals<\/strong><\/p>\n<p>Durant el programa tamb\u00e9 s\u2019ha reflexionat sobre l\u2019impacte dels jocs digitals en el mercat i en el sector. Verbon ha explicat que <strong>\u201cel joc digital, t\u00e9 una gran acceptaci\u00f3 en franges d\u2019edat que ja estaven abandonant el joc tradicional i, per tant, ha afegit mercat sense restar-ne al del joc tradicional que continua tenint molt bona acollida\u201d<\/strong>. Tamb\u00e9 ha explicat que <strong>\u201cles generacions de joves que s\u00f3n nadius digitals estan redescobrint els beneficis de la socialitzaci\u00f3 anal\u00f2gica, i aix\u00f2 es pot comprovar en el segment dels jocs de taula que estan experimentant una petita revoluci\u00f3\u201d<\/strong>. En aquest sentit ha aconsellat a tots els pares i mares que tamb\u00e9 comprin jocs de taula per jugar amb els seus fills i filles cara a cara i sense dispositius electr\u00f2nics. <strong>\u201cPels m\u00e9s petits \u00e9s molt educatiu compartir un joc amb la resta de la fam\u00edlia al voltant d\u2019una taula\u201d<\/strong>, ha concl\u00f2s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De totes les joguines que s\u2019han venut durant l\u2019any 2017 a Espanya, el 72% ha estat durant la campanya de Nadal. I aquest \u00edndex creix  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":6740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-6742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contra l\u2019estacionalitat, exportaci\u00f3 - KIDS CLUSTER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kids-cluster.com\/es\/contra-lestacionalitat-exportacio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contra l\u2019estacionalitat, exportaci\u00f3 - KIDS CLUSTER\" \/>\n<meta property=\"og:description\" content=\"De totes les joguines que s\u2019han venut durant l\u2019any 2017 a Espanya, el 72% ha estat durant la campanya de Nadal. 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