{"id":5334,"date":"2017-09-26T15:39:51","date_gmt":"2017-09-26T14:39:51","guid":{"rendered":"https:\/\/imago-mc.com\/pruebas\/kids\/aprenem-a-acostar-nos-al-consumidor-en-lentorn-digital\/"},"modified":"2017-09-26T15:39:51","modified_gmt":"2017-09-26T14:39:51","slug":"aprenem-a-acostar-nos-al-consumidor-en-lentorn-digital","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/es\/aprenem-a-acostar-nos-al-consumidor-en-lentorn-digital\/","title":{"rendered":"Aprenem a acostar-nos al consumidor en l\u2019entorn digital"},"content":{"rendered":"<p>Una de les grans necessitats de les empreses \u00e9s saber com acostar-se als seus consumidors a trav\u00e9s dels canals de comunicaci\u00f3 que aquests m\u00e9s utilitzen. KID\u2019S CLUSTER va organitzar una sessi\u00f3 formativa per ajudar als associats a desplegar estrat\u00e8gies de comunicaci\u00f3 digital per captar l\u2019atenci\u00f3 del seu p\u00fablic potencial, transmetre els valors de la marca i obtenir informaci\u00f3 i feedback que ajudi a detectar millor les seves necessitats i noves oportunitats de negoci.<\/p>\n<p>La irrupci\u00f3 d\u2019Internet i les xarxes socials ha canviat radicalment la manera de consumir en el segment infantil. La tecnologia permet aproximar-se d\u2019una manera m\u00e9s directa i personalitzada a cada usuari, per\u00f2 tamb\u00e9 facilita extraordin\u00e0riament la comparaci\u00f3 entre les diferents marques. Aix\u00f2 ha alterat de forma significativa el proc\u00e9s de decisi\u00f3 de compra.<\/p>\n<p>Per entendre exactament l\u2019abast d\u2019aquest canvi, el 27 de juny KID\u2019S CLUSTER va organitzar amb l\u2019ag\u00e8ncia de comunicaci\u00f3 i m\u00e0rqueting IMAGO, una sessi\u00f3 formativa per els associats. En aquesta jornada es va reflexionar sobre l\u2019impacte i les possibilitats que ofereixen les xarxes socials a l\u2019hora de construir un relat i una imatge de marca, qui s\u00f3n i qu\u00e8 ens poden aportar els anomenats <em>influencers<\/em>, o com construir una estrat\u00e8gia efectiva per generar noves oportunitats de negoci en base a la informaci\u00f3 que ens aporten els propis consumidors.<\/p>\n<p>A les jornades hi van participar 35 representants de 29 empreses del cl\u00faster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de les grans necessitats de les empreses \u00e9s saber com acostar-se als seus consumidors a trav\u00e9s dels canals de comunicaci\u00f3 que aquests m\u00e9s utilitzen.  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":5247,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-5334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aprenem a acostar-nos al consumidor en l\u2019entorn digital - KIDS CLUSTER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kids-cluster.com\/es\/aprenem-a-acostar-nos-al-consumidor-en-lentorn-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aprenem a acostar-nos al consumidor en l\u2019entorn digital - KIDS CLUSTER\" \/>\n<meta property=\"og:description\" content=\"Una de les grans necessitats de les empreses \u00e9s saber com acostar-se als seus consumidors a trav\u00e9s dels canals de comunicaci\u00f3 que aquests m\u00e9s utilitzen. 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