{"id":31008,"date":"2023-10-09T10:44:33","date_gmt":"2023-10-09T08:44:33","guid":{"rendered":"https:\/\/kids-cluster.com\/toy-fair-ny-2023\/"},"modified":"2024-01-23T16:49:19","modified_gmt":"2024-01-23T15:49:19","slug":"toy-fair-ny-2023","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/es\/toy-fair-ny-2023\/","title":{"rendered":"TOP TRENDS A LA NY TOYFAIR 2023"},"content":{"rendered":"

Aquest passat mes de setembre KID’S CLUSTER va viatjar a Nova York en el marc del projecte europeu KIDS per explorar oportunitats d’internacionalitzaci\u00f3 per a les empreses europees del sector infantil i familiar als Estats Units. Missi\u00f3 en la qual tamb\u00e9 vam visitar la Toy Fair 2023 per descobrir les \u00faltimes tend\u00e8ncies en jocs, joguines i innovaci\u00f3 en el sector.<\/span><\/p>\n

La Toy Fair serveix com a aparador de tend\u00e8ncies i ens dona una idea cap a on va la ind\u00fastria. Aquesta edici\u00f3, que es va celebrar del 30 de setembre al 3 d\u2019octubre va tornar amb \u00e8mfasi en la innovaci\u00f3, la creativitat i els \u00faltims aven\u00e7os tecnol\u00f2gics en jocs i joguines que integrin la sostenibilitat, el benestar i valors educatius.<\/span><\/p>\n

A continuaci\u00f3, us fem un resum de les tend\u00e8ncies m\u00e9s destacades per KID’S CLUSTER.<\/span><\/p>\n

THE RISE OF GENERATION CONSCIOUS<\/strong><\/p>\n

Les noves generacions venen amb valors molt arrelats. L’autenticitat, la inclusivitat i la sostenibilitat s\u00f3n m\u00e9s importants que mai per a aquests consumidors conscients. Les noves fam\u00edlies busquen joguines que ofereixin un gran valor l\u00fadic i, alhora, donin suport a les empreses que estan promovent un canvi positiu al m\u00f3n.<\/p>\n

Segueixen amb for\u00e7a les joguines ecol\u00f2giques que promouen la sostenibilitat i la consci\u00e8ncia ambiental, tant en el propi joc com en els propis materials utilitzats. Tamb\u00e9 predominen les joguines que fomenten la inclusi\u00f3 i la representaci\u00f3, promovent la diversitat i la consci\u00e8ncia cultural.<\/p>\n

\"\"<\/p>\n

MESH- Mental Emotional Social Health<\/strong><\/p>\n

MESH (Mental Emotional Social Health) \u00e9s un nou terme per a aquells jocs i joguines que ajuden a construir una s\u00e8rie de valors i compet\u00e8ncies de resili\u00e8ncia. Gaireb\u00e9 el 90% dels pares i mares estatunidencs asseguren que la salut mental dels seus fills i filles \u00e9s m\u00e9s important que els seus assoliments acad\u00e8mics.<\/p>\n

Durant la pand\u00e8mia ens vam adonar de la import\u00e0ncia del joc per a l’aprenentatge socioemocional i desenvolupament dels m\u00e9s petits. Ara s’ha convertit en tend\u00e8ncia amb tota una gamma de productes que fomenten una s\u00e8rie d’h\u00e0bits saludables i valors de resili\u00e8ncia. Des de peluixos que serveixen com a eines de suport emocional per indicar el nostre estat d’\u00e0nim, mitjan\u00e7ant emojies a joguines per ajudar a dormir.<\/p>\n

\"\"<\/p>\n

SQUISHY PLUSHIES<\/strong><\/p>\n

Els peluixos continuen sent un cl\u00e0ssic, amb TY patrocinant l’esdeveniment s\u2019han vist peluixos gegants per tot el centre, a m\u00e9s de p\u00f2sters promocionals de pintures d’artistes famosos recreades amb els seus ninots bestseller.<\/p>\n

Son tend\u00e8ncia tota mena de peluixos, des dels m\u00e9s adorables als m\u00e9s \u00abgamberros\u00bb. Tamb\u00e9 a les principals retail stores de NYC s\u00f3n tend\u00e8ncia, des de marques com Disney, Pok\u00e9mon o M&M amb els seus cl\u00e0ssics, edicions limitades i \u00abestacionals\u00bb de Halloween, als ossets gegants de Line Friends i les seves col\u00b7laboracions amb els famosos artistes de K-Pop, BTS.<\/p>\n

\"\"<\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

FOOD PLAY<\/strong><\/p>\n

Un dels continguts m\u00e9s virals d’internet s\u00f3n els v\u00eddeos de menjar, des de les receptes m\u00e9s elaborades fins a les m\u00e9s absurdes i divertides per a tots els p\u00fablics. Amb la gran quantitat de contingut FoodTok (terme per descriure aquest contingut viral a TikTok) els nens poden convertir-se en amants del menjar a una edat primerenca.<\/p>\n

Cuines de joguina, jocs de rebosteria, peluixos inspirats en menjar i cuina en tots els racons i en tot tipus de jocs i joguines. Des de \u00abcuinar\u00bb el teu propi peluix en un forn de joguina, sets de role-play de cuina per als m\u00e9s petits fets de encenalls de fusta reciclada, joguines inspirades en menjar amb aromes, a grans retailers com FAO Schwarz incorporant el seu propi diner<\/em> americ\u00e0 d’est\u00e8tica retro amb hamburgueses, hot-dogs i pizzes de peluix.<\/p>\n

\"\"<\/p>\n

KIDULT AND TWEEN TAKEOVER<\/strong><\/p>\n

El fet que siguis adult no significa que hagis d’actuar com a tal! Segons un estudi de NPD Group els kidults, de 12 anys en endavant, s\u00f3n el major motor de creixement del sector<\/strong>, una tend\u00e8ncia creixent des de la pand\u00e8mia amb un valor de mercat de 4,6B\u20ac.<\/strong> Ara, el segment de tweens and teens tamb\u00e9 guanya for\u00e7a gr\u00e0cies a les xarxes socials, aquest grup demogr\u00e0fic veu un factor interessant per col\u00b7leccionar, personalitzar i exhibir joguines a les plataformes socials.<\/p>\n

Alguns dels productes m\u00e9s famosos inclouen llic\u00e8ncies de sagues tan estimades per grans i petits com Star Wars, Marvel o Harry Potter en tota mena de productes de marques com LEGO o FunkoPop. Tamb\u00e9 incloent altres marques amb els seus propis productes com \u00abcases de nines\u00bb de Hogwarts o jocs de taula amb un toc de nost\u00e0lgia amb sitcoms com Seinfeld o el fam\u00f3s Cluedo per a adults, joves i fam\u00edlies.<\/p>\n

\"\"<\/p>\n

PLAYING IT SMART<\/strong><\/p>\n

Els pares i mares saben que el joc \u00e9s fonamental per a l’aprenentatge i el desenvolupament dels seus fills i filles, per aix\u00f2 s’asseguren comprar almenys una joguina amb valor educatiu. En aquest apartat, destaquen les joguines tecnol\u00f2giques amb components educatius, edutainment<\/em>. Des d’aprendre a programar la seva pr\u00f2pia mascota, millora les seves habilitats de lectura o STEAM a caixes \u00abconta-contes\u00bb dotades d’IA que permeten construir les teves pr\u00f2pies hist\u00f2ries i escoltar-les mitjan\u00e7ant les noves tecnologies de generaci\u00f3 de contingut.<\/p>\n

\"\"<\/p>\n

<\/h4>\n

Toys ignite a child\u2019s imagination offering limitless possibilities. They also reflect cultural and societal trends unfolding within a generation.<\/strong><\/p>\n

The Toy Association <\/strong><\/h5>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":29072,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[66,104],"tags":[],"class_list":["post-31008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-juegos-y-juguetes"],"yoast_head":"\nTOP TRENDS A LA NY TOYFAIR 2023 - 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