{"id":22443,"date":"2022-06-01T11:54:23","date_gmt":"2022-06-01T10:54:23","guid":{"rendered":"https:\/\/imago-mc.com\/pruebas\/kids\/kids-cluster-e-imago-ofrecen-capsulas-formativas-online-sobre-marketing-digital-a-empresas-del-sector-infantil-i-familiar\/"},"modified":"2022-06-01T11:54:23","modified_gmt":"2022-06-01T10:54:23","slug":"kids-cluster-e-imago-ofrecen-capsulas-formativas-online-sobre-marketing-digital-a-empresas-del-sector-infantil-i-familiar","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/es\/kids-cluster-e-imago-ofrecen-capsulas-formativas-online-sobre-marketing-digital-a-empresas-del-sector-infantil-i-familiar\/","title":{"rendered":"KID\u2019S CLUSTER e Imago ofrecen c\u00e1psulas formativas online sobre marketing digital a empresas del sector infantil i familiar"},"content":{"rendered":"<ul>\n<li><strong>El objetivo de ambas se ha centrado en proporcionar a las empresas conocimientos de utilidad que les ayuden a mejorar su competitividad digital<\/strong><\/li>\n<li><strong>Las tem\u00e1ticas de estas sesiones han sido el marketing de influencers y el dise\u00f1o web<\/strong><\/li>\n<\/ul>\n<p><strong>Barcelona, mayo de 2022<\/strong><\/p>\n<p>Imago, miembro de KID\u2019S CLUSTER, cuenta con una trayectoria de m\u00e1s de 20 a\u00f1os como agencia de comunicaci\u00f3n especializada en marketing y comunicaci\u00f3n del sector infantil. Recientemente ha sido acreditada como \u201cagente digitalizador\u201d especialista en las categor\u00edas de dise\u00f1o web y gesti\u00f3n de redes sociales por el Ministerio de Asuntos Econ\u00f3micos y Transformaci\u00f3n Digital.<\/p>\n<p>El reto de las empresas es cada vez mayor en lo que a digitalizaci\u00f3n se refiere y es un aspecto clave en su objetivo de competitividad. Mediante formaciones como \u00e9stas, en KID\u2019S CLUSTER queremos ayudar a nuestros socios a conseguirlo. En ellas, hemos presentado el programa <a href=\"https:\/\/www.acelerapyme.gob.es\/kit-digital\">KIT DIGITAL<\/a>, una iniciativa impulsada por el Gobierno para <strong>financiar el impulso de la estrategia digital de los negocios para PYMES y aut\u00f3nomos.<\/strong><\/p>\n<p><strong>La primera de las sesiones se centr\u00f3 en c\u00f3mo sacar el m\u00e1ximo partido al marketing de influencers. En ella, los profesionales de Imago impartieron una masterclass sobre c\u00f3mo trabajar con influencers o lo que es lo mismo, <\/strong>personas que tienen capacidad para generar <em>engagement <\/em>con las personas que les siguen en redes sociales.<\/p>\n<p><strong>Estas colaboraciones otorgan a las empresas de grandes ventajas, como por ejemplo: <\/strong><\/p>\n<ul>\n<li>Crear branding y notoriedad de marca<\/li>\n<li>Comunicar de una forma m\u00e1s real y cercana<\/li>\n<li>Impactar en el p\u00fablico objetivo adecuado<\/li>\n<\/ul>\n<p><strong>Todas ellas, al final se traducen en un objetivo final: aumentar las ventas. <\/strong><\/p>\n<p>Descubrimos que <strong>el sector kids es el 5\u00ba que m\u00e1s invierte en influence marketing<\/strong>, porque cada vez hay m\u00e1s gente que quiere compartir sus experiencias en RRSS.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfEs realmente efectiva una campa\u00f1a con influencers?<\/strong><\/p>\n<p>Durante la intervenci\u00f3n de los ponentes, pudimos constatar que s\u00ed. Cada vez estamos teniendo unos medios m\u00e1s transformados y nuevas herramientas de comunicaci\u00f3n. El ROI en influencers es cada vez mayor.<\/p>\n<p><strong>\u00bfCu\u00e1l es la pr\u00e1ctica? <\/strong><\/p>\n<p>No es necesario hacer campa\u00f1as con grandes influencers, con poca inversi\u00f3n, se pueden llevar acciones muy diversas.<\/p>\n<p>&nbsp;<\/p>\n<p>Para finalizar, los participantes pudieron conocer algunos casos de \u00e9xito en campa\u00f1as de influence marketing: Staedler y su campa\u00f1a \u201cTime for me\u201d, Abel &amp; Lula con la colaboraci\u00f3n de la modelo Malena Costa y My Little Pony, que cont\u00f3 con la actriz Mar\u00eda Castro para reforzar el conocimiento de marca y reactivar la nostalgia y el recuerdo de la infancia.<\/p>\n<p>&nbsp;<\/p>\n<p>En la segunda c\u00e1psula formativa, se puso el foco en el <strong>dise\u00f1o web y en conocer cu\u00e1les son las tendencias que m\u00e1s llaman la atenci\u00f3n del consumidor<\/strong>.<\/p>\n<p>Una de las ense\u00f1anzas ofrecidos a los participantes fue conocer la diferencia entre dise\u00f1o UX y UI, ambos complementarios entre s\u00ed y necesarios para garantizar experiencia de usuario al consumidor.<\/p>\n<p>Dise\u00f1o UI: se centra en el dise\u00f1o gr\u00e1fico y de la interfaz de la web, que permite generar deseo positivo de compartirlas y de volver a ellas recurrentemente.<\/p>\n<p>Dise\u00f1o UX: su objetivo es crear la experiencia de usuario, que resulta ser uno de los elementos imprescindibles en el dise\u00f1o web. Lo imprescindible es que las empresas han de conocer muy bien las necesidades y expectativas de los usuarios. Para ello, la clave es que se interesen por saber cu\u00e1les son las demandas de los usuarios.<\/p>\n<p>&nbsp;<\/p>\n<p>La sesi\u00f3n concluy\u00f3 con la muestra de casos pr\u00e1cticos en t\u00e9rminos de contenido interactivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo de ambas se ha centrado en proporcionar a las empresas conocimientos de utilidad que les ayuden a mejorar su competitividad digital Las tem\u00e1ticas  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":22440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-22443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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