{"id":21075,"date":"2022-02-10T15:19:42","date_gmt":"2022-02-10T14:19:42","guid":{"rendered":"https:\/\/imago-mc.com\/pruebas\/kids\/liderant-la-revolucio-sostenible-des-del-sector-infantil\/"},"modified":"2022-02-10T15:19:42","modified_gmt":"2022-02-10T14:19:42","slug":"liderant-la-revolucio-sostenible-des-del-sector-infantil","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/es\/liderant-la-revolucio-sostenible-des-del-sector-infantil\/","title":{"rendered":"Liderant la revoluci\u00f3 sostenible des del sector infantil"},"content":{"rendered":"

Un canvi generacional, un canvi de paradigma<\/strong><\/h2>\n

Estem assistint a un moment de transformaci\u00f3 hist\u00f2rica: la crisi global provocada per la COVID-19 ha evidenciat i accelerat la fragilitat d\u2019un sistema econ\u00f2mic basat en el benefici a curt termini, i la societat, especialment les noves generacions, demanden una resposta col\u00b7lectiva que ens apropi a un canvi de paradigma. Estem caminant cap a una economia inclusiva, equitativa, sostenible i regenerativa, cap a un model on les organitzacions empresarials son part de la soluci\u00f3, i no del problema. \u00abLa dicotomia entre sostenibilitat i rendibilitat ha mort. Els governs i les ONGs no tenen capacitat per fer front als grans reptes globals, es requereix la participaci\u00f3 de les corporacions, i el valor compartit \u00e9s l’eina\u00bb, afirmava Joan Mart\u00ed al primer Clusters Day, l\u2019esdeveniment d\u2019ACCI\u00d3 sobre la revoluci\u00f3 de les empreses amb prop\u00f2sit.<\/p>\n

Conscients de l\u2019impacte de les noves generacions en el canvi de paradigma que estem vivint, des de KID\u2019S CLUSTER hem estudiat com els nens i nenes viuen la sostenibilitat. En un estudi etnogr\u00e0fic desenvolupat per The Onion Inside, hem pogut confirmar que la generaci\u00f3 Alpha est\u00e0 molt conscienciada sobre l\u2019impacte de les accions de les persones en el medi ambient i que tenen eines, capacitat i inter\u00e8s per informar-se sobre tot all\u00f2 relatiu a la sostenibilitat. \u00c9s una generaci\u00f3 que es preocupa pel futur del planeta, per la utilitzaci\u00f3 dels recursos naturals, pel benestar dels animals i per l\u2019impacte dels residus que generem, especialment del pl\u00e0stic. L\u2019estudi tamb\u00e9 desvela les caracter\u00edstiques de les marques que els infants consideren sostenibles i com aquests valors generen un major engagement amb els m\u00e9s petits.<\/p>\n

\"\"<\/p>\n

Alpha Planet: un projecte per liderar la revoluci\u00f3 sostenible des del sector infantil<\/h2>\n

Les organitzacions membres de KID\u2019S CLUSTER porten al seu ADN el prop\u00f2sit de millorar el desenvolupament hol\u00edstic dels infants i treballen amb l\u2019objectiu d\u2019impactar positivament en la societat.<\/strong>\u00a0Aix\u00f2 no es deu \u00fanicament a que els seus usuaris els ho demanen, doncs tant pares i mares com infants cada dia estan m\u00e9s informats i son m\u00e9s conscienciats de la necessitat de cuidar el medi ambient, sin\u00f3 tamb\u00e9 perqu\u00e8 amb la seva activitat,\u00a0estan contribuint al desenvolupament de les generacions que lideraran el futur del planeta<\/strong>, i aquesta \u00e9s una gran responsabilitat. Conscients d\u2019aquesta particularitat, l\u2019any 2020 ACCI\u00d3 va donar a KID\u2019S CLUSTER l\u2019oportunitat de participar en un projecte pilot per incorporar de forma m\u00e9s tangible i aterrada entre els socis del cl\u00faster els conceptes de valor compartit i sostenibilitat corporativa. El projecte va servir perqu\u00e8 les empreses i entitats del cl\u00faster poguessin recon\u00e8ixer en s\u00ed mateixes com integren la generaci\u00f3 de valor compartit a les seves estrat\u00e8gies empresarials, i poguessin identificar oportunitats de col\u00b7laboraci\u00f3 concretes i executables en el mig i llarg termini.\u00a0El projecte tamb\u00e9 va suposar una oportunitat per a les empreses de mesurar el seu impacte social i mediambiental amb les eines de mesurament B Corp.<\/strong><\/p>\n

Aquest 2022, KID\u2019S CLUSTER inicia una nova etapa en el lideratge de la transformaci\u00f3 sostenible de les organitzacions amb el projecte\u00a0Alpha Planet<\/strong>. Participant en aquest projecte, les empreses podran identificar models de negoci que tinguin incorporada la sostenibilitat corporativa i que puguin ser referents, i rebre capacitaci\u00f3, formaci\u00f3 i acompanyament per incorporar aquestes estrat\u00e8gies als seus propis models de negoci. L\u2019objectiu \u00faltim del cl\u00faster \u00e9s\u00a0crear un canvi real en la cultura empresarial del sector infantil i familiar que permeti millorar la competitivitat de les empreses del sector<\/strong>\u00a0a partir de la generaci\u00f3 de valor compartit.<\/p>\n

\u201cLa innovaci\u00f3 no pot anar deslligada de la col\u00b7laboraci\u00f3; en aquest sentit,\u00a0el cl\u00faster \u00e9s un entorn on fer proves, testejar, treballar la \u00faltima milla entre la investigaci\u00f3 i l\u2019aterrada al mercat.<\/strong>\u00a0Les organitzacions han de passar a l\u2019acci\u00f3 i un cl\u00faster es l\u2019espai on fer-ho de forma conjunta, compartint oportunitats i riscos\u201d, afirma Anna L\u00f3pez, directora de KID\u2019S CLUSTER. El projecte Alpha Planet \u00e9s, sens dubte, una gran aposta del cl\u00faster en aquesta direcci\u00f3.<\/p>\n

 <\/p>\n

<\/h2>\n","protected":false},"excerpt":{"rendered":"

Un canvi generacional, un canvi de paradigma Estem assistint a un moment de transformaci\u00f3 hist\u00f2rica: la crisi global provocada per la COVID-19 ha evidenciat i 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