{"id":18098,"date":"2021-02-04T10:30:06","date_gmt":"2021-02-04T09:30:06","guid":{"rendered":"https:\/\/imago-mc.com\/pruebas\/kids\/cap-crianca-educacio-salut-familia\/"},"modified":"2021-02-04T10:46:02","modified_gmt":"2021-02-04T09:46:02","slug":"cap-crianca-educacio-salut-familia","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/es\/cap-crianca-educacio-salut-familia\/","title":{"rendered":"Cap on va la crian\u00e7a? Educaci\u00f3, salut i fam\u00edlia"},"content":{"rendered":"<h2>Anna L\u00f3pez, directora de Kid&#8217;s Cluster participa al #CriarTalks de la publicaci\u00f3 digital Criar.cat, moderat per la periodista Alba Carreres, parlant sobre les noves tend\u00e8ncies en \u00e0mbits com l&#8217;educaci\u00f3, l&#8217;alimentaci\u00f3 i els h\u00e0bits familiars<\/h2>\n<ul>\n<li><strong>Cap on va la crian\u00e7a? Quines tend\u00e8ncies d&#8217;avui marcaran els productes i serveis del futur?<\/strong>\u00a0Anna L\u00f3pez, directora del cl\u00faster, en parla en aquest #CriarTalks amb l&#8217;Anna L\u00f3pez, directora de Kid&#8217;s Cluster, un ecosistema que agrupa 80 empreses i entitats orientades al sector infantil i familiar amb l&#8217;objectiu de generar noves oportunitats per desenvolupar\u00a0<strong>productes i serveis<\/strong>\u00a0que satisfacin les necessitats reals dels infants i el seu entorn, propiciant l&#8217;educaci\u00f3 integral<\/li>\n<li>Podeu veure l&#8217;entrevista completa a\u00a0<a href=\"https:\/\/www.criar.cat\/noticia\/267\/cap-va-crianca-educacio-salut-familia\">https:\/\/www.criar.cat\/noticia\/267\/cap-va-crianca-educacio-salut-familia<\/a><\/li>\n<\/ul>\n<p><strong><img decoding=\"async\" class=\"lazyload gota gota-verda-ple\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093641_gota-verda-ple.png\" \/>\u00a0Quin \u00e9s l&#8217;escenari actual del sector familiar?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-buit\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093633_gota-verda-buit.png\" \/>\u00a0A Kid&#8217;s Cluster aglutinem empreses dedicades al sector, i aix\u00f2 ens permet\u00a0<strong>anticipar-nos al futur<\/strong>\u00a0i veure les noves tend\u00e8ncies. En el moment actual veiem que, des de fa uns anys, hi ha hagut una\u00a0<strong>caiguda de la natalitat<\/strong>\u00a0a tot Espanya. De fet, el 2019 es va registrar la xifra m\u00e9s baixa de naixements dels darrers anys, i ens situem en xifres dels anys 40, i aix\u00f2 no \u00e9s bo.<\/p>\n<div class=\"intext-publi\">\n<p>Veiem que els pares i mares\u00a0<em>millennials\u00a0<\/em>opten per tenir menys fills i m\u00e9s tard, per\u00f2 ho fan de forma m\u00e9s conscient, dedicant-los m\u00e9s atenci\u00f3 i recursos. Aix\u00f2 obre un espai per oferir<strong>\u00a0nous productes i serveis<\/strong>. Hem de pensar com connectem amb aquestes fam\u00edlies i qu\u00e8 els podem oferir en funci\u00f3 dels seus nous valors.<\/p>\n<\/div>\n<blockquote><p><em><strong>Els consumidors cada vegada prenen decisions m\u00e9s conscients i informades a l&#8217;hora de triar un producte o servei<\/strong><\/em><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-ple\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093641_gota-verda-ple.png\" \/>\u00a0<strong>La sostenibilitat \u00e9s un d&#8217;aquests nous valors?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-buit\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093633_gota-verda-buit.png\" \/>\u00a0Totalment. \u00c9s m\u00e9s, \u00e9s un\u00a0<strong>decisor de compra<\/strong>. Segons un estudi de l&#8217;OCU, el 73% dels consumidors tria o descarta una marca nom\u00e9s per q\u00fcestions \u00e8tiques. Els consumidors s\u00f3n\u00a0<strong>cada vegada m\u00e9s exigents<\/strong>\u00a0i estan m\u00e9s informats. Pensen en l&#8217;impacte que aquell producte t\u00e9 en el planeta i ara van ja un pas m\u00e9s enll\u00e0 i pensen en l&#8217;impacte que t\u00e9 en el territori propi, el de m\u00e9s proximitat. \u00c9s un consumidor que cada vegada pren decisions molt m\u00e9s conscients, i que t\u00e9 la informaci\u00f3 per a fer-ho.<\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-ple\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093641_gota-verda-ple.png\" \/><strong>\u00a0Quins canvis heu detectat en el consum?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-buit\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093633_gota-verda-buit.png\" \/>\u00a0El m\u00e9s sorprenent s\u00f3n les dades referents al consum de pantalles. Amb la pand\u00e8mia<strong>\u00a0hem incrementat un 170% el temps d&#8217;\u00fas de xarxes socials i de connexions online<\/strong>. \u00c9s una dada preocupant, per\u00f2 est\u00e0 clarament provocada per la situaci\u00f3 sanit\u00e0ria i pel confinament, i per tant pensem que no \u00e9s definitiva, per\u00f2 si que \u00e9s un gran impacte en el consum sobretot dels infants. T\u00e9 a veure tamb\u00e9 amb la conciliaci\u00f3 for\u00e7osa. El teletreball i l&#8217;escola en remot han for\u00e7at tamb\u00e9 aquest increment.<\/p>\n<p><strong>El temps compartit en fam\u00edlia tamb\u00e9 ha canviat<\/strong>. S&#8217;han establert h\u00e0bits nous, i el temps que passem junts ha augmentat tant en qualitat i en quantitat. Quan hem preguntat als infants, destacaven aix\u00f2 com\u00a0<strong>un aspecte positiu del confinament<\/strong>. Per\u00f2 aix\u00f2 ha requerit m\u00e9s recursos a les fam\u00edlies, educatius i d&#8217;entreteniment, i ha provocat necessitats que no ten\u00edem fins ara. De fet nosaltres vam llan\u00e7ar una campanya durant el confinament que era \u00abjugar en fam\u00edlia\u00bb, i tamb\u00e9 propostes relacionades amb l&#8217;alimentaci\u00f3 i cuinar amb els infants, associant-ho a oci.<\/p>\n<p>El turisme tamb\u00e9 ha canviat molt, per motius evidents, i les fam\u00edlies han buscat\u00a0<strong>entorns m\u00e9s propers i oberts a la natura<\/strong>, on poguessin conviure i compartir estones amb altres familiars o amics no convivents.<\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-ple\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093641_gota-verda-ple.png\" \/>\u00a0<strong>Hi ha estudis que diuen que la Covid redueix la venda de joguines, per\u00f2 en canvi ha augmentat un 7% la venda de puzles, jocs de taula i fins i tot tobogans.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-buit\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093633_gota-verda-buit.png\" \/>\u00a0S\u00ed, el confinament ha portat tamb\u00e9 aix\u00f2, un descobriment que han fet moltes fam\u00edlies s\u00f3n els jocs de taula i els puzles. De fet, el puzle m\u00e9s gran del m\u00f3n, de 142.000 peces, es va esgotar. Aquests jocs, aix\u00ed com tot el que t\u00e9 a veure amb les manualitats, han estat grans recursos per entretenir els infants.<\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-ple\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093641_gota-verda-ple.png\" \/>\u00a0<strong>Quins s\u00f3n els canvis m\u00e9s importants i cap on anem?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-buit\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093633_gota-verda-buit.png\" \/>\u00a0Cada cop hi ha m\u00e9s preocupaci\u00f3 pels temes relacionats amb\u00a0<strong>l&#8217;educaci\u00f3 i la salut<\/strong>, i invertim m\u00e9s temps i m\u00e9s recursos en aix\u00f2. Busquem m\u00e9s informaci\u00f3, noves fonts de recomanaci\u00f3. Un\u00a0<strong>80%<\/strong>\u00a0de pares i mares, abans de consumir un producte,\u00a0<strong>es deixen recomanar per les xarxes socials<\/strong>. Han esdevingut un canal important per donar a con\u00e8ixer els nostres productes i serveis, i les mateixes fam\u00edlies ho estan demandant.<\/p>\n<p>Tamb\u00e9 hi ha m\u00e9s preocupaci\u00f3 per l&#8217;alimentaci\u00f3 i la salut, mirem m\u00e9s les etiquetes dels productes, per exemple.<\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-ple\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093641_gota-verda-ple.png\" \/>\u00a0<strong>Quins h\u00e0bits i comportaments nous heu observat, en aquest sentit?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-buit\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093633_gota-verda-buit.png\" \/>\u00a0L&#8217;alimentaci\u00f3 \u00e9s un dels grans temes que preocupa m\u00e9s, perqu\u00e8 augmenta l&#8217;obesitat infantil i el sedentarisme.\u00a0Ho ha incrementat molt el confinament i tamb\u00e9 est\u00e0 associat a l&#8217;increment de l&#8217;\u00fas de pantalles. Nosaltres\u00a0col\u00b7laborem amb m\u00e9s de 45 organitzacions per promoure iniciatives que ajudin a establir\u00a0<strong>h\u00e0bits saludables<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-ple\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093641_gota-verda-ple.png\" \/>\u00a0<strong>L&#8217;educaci\u00f3 \u00e9s un altre dels temes que preocupa, i una lectora ens pregunta, estem sobreestimulant a les criatures?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-buit\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093633_gota-verda-buit.png\" \/>\u00a0Hi ha un debat sobre aix\u00f2 perqu\u00e8, qu\u00e8 entenem per sobreestimular? No hi ha una resposta f\u00e0cil. S\u00ed que \u00e9s cert que detectem aquesta preocupaci\u00f3 dels pares i mares, respecte a donar el millor als seus infants. En la l\u00ednia del que d\u00e8iem abans, hi ha una tend\u00e8ncia a tenir menys fills, per\u00f2 posem m\u00e9s focus en l&#8217;educaci\u00f3 i la salut de la canalla.<\/p>\n<p>S\u00ed que hem de pensar que el nou entorn, i amb una conciliaci\u00f3 de vegades for\u00e7osa, ens porta sovint a haver de tirar molt d&#8217;extraescolars i activitats que els omplin el temps que no els podem dedicar, i al final\u00a0<strong>les jornades dels infants s\u00f3n molt i molt llargues,<\/strong>\u00a0i no pensem que ells tamb\u00e9 necessiten parar i tenir estones lliures. Haur\u00edem de fer esfor\u00e7os per oferir-los jornades m\u00e9s saludables.<\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-ple\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093641_gota-verda-ple.png\" \/>\u00a0<strong>I pel que fa a les joguines, sovint es diu que els infants s&#8217;ho passen millor amb una capsa de cartr\u00f3 o un pal, que amb una joguina. Heu detectat aquesta tend\u00e8ncia?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-buit\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093633_gota-verda-buit.png\" \/>\u00a0Tenim l&#8217;exemple d&#8217;Ikea, on es van adonar que els infants jugaven m\u00e9s amb la caixa que amb la joguina en si. \u00c9s veritat que hi ha tend\u00e8ncia a potenciar el\u00a0<strong>joc lliure<\/strong>, i fins i tot el fet de compartir joguines. S\u00f3n tend\u00e8ncies vinculades a l&#8217;<strong>economia col\u00b7laborativa,<\/strong>\u00a0que cada vegada s&#8217;estableixen m\u00e9s.<\/p>\n<p>D&#8217;altra banda, tamb\u00e9 hi ha\u00a0<strong>joguines que ens aporten un plus educatiu o emocional<\/strong>, i penso que poden conviure perfectament.<\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-ple\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093641_gota-verda-ple.png\" \/>\u00a0<strong>En l&#8217;alimentaci\u00f3 tamb\u00e9 es marquen tend\u00e8ncies. Abans tot havia de ser triturat i ara s&#8217;imposa al BLW, i una lectora ens pregunta: tot s\u00f3n modes?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-buit\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093633_gota-verda-buit.png\" \/>\u00a0Hi ha una tend\u00e8ncia que veiem, que \u00e9s el\u00a0<em>back to basics<\/em>.\u00a0<strong>Tornar als productes de proximitat, senzills, materials sostenibles<\/strong>\u00a0(fusta, suro)&#8230; S\u00ed que \u00e9s veritat que tornem una mica a aquesta sostenibilitat, i amb l&#8217;alimentaci\u00f3 tamb\u00e9 ho veiem. S&#8217;est\u00e0 compartint molt el<strong>\u00a0<em>realfooding<\/em><\/strong>, alimentaci\u00f3 saludable, i aquestes noves maneres d&#8217;abordar el dia. \u00c9s cert que ho percebem cada vegada m\u00e9s.\u00a0<strong>Si es quedar\u00e0 o no, ja ho veurem<\/strong>, nosaltres pensem que s\u00ed, per\u00f2 tamb\u00e9 hi pot haver diverses tend\u00e8ncies convivint.<\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-ple\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093641_gota-verda-ple.png\" \/>\u00a0<strong>Un informe del CAC afirma que quasi un 70% dels v\u00eddeos amb publicitat de joguines a internet s\u00f3n sexistes, i que 9 de cada 10\u00a0<em>influencers\u00a0<\/em>infantils presenten estereotips de g\u00e8nere. Com s&#8217;hauria de regular tot plegat?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-buit\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093633_gota-verda-buit.png\" \/>\u00a0\u00c9s una pregunta molt interessant i queda molta feina per fer. Hi ha molta manca de control en aquests espais on es comparteix molta publicitat i moltes vegades de forma subliminal. En el moment que hi ha llibertat absoluta per penjar continguts, hem de vigilar. Ens estem deixant recomanar per persones que no sabem si s\u00f3n experts o si tenen el coneixement suficient per fer-ho. Hi ha una\u00a0<strong>gran intoxicaci\u00f3<\/strong>, molta informaci\u00f3 i el dif\u00edcil \u00e9s saber destriar quina \u00e9s la bona i quina no ho \u00e9s.<\/p>\n<div class=\"noticia-dins-de-noticia\">\n<div class=\"row\">\n<div class=\"col-sm-4\"><a href=\"https:\/\/www.criar.cat\/noticia\/265\/quasi-70-dels-videos-amb-publicitat-joguines-internet-son-sexistes?rlc=sf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazyload img-responsive\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27629%27%20height%3D%27420%27%20viewBox%3D%270%200%20629%20420%27%3E%3Crect%20width%3D%27629%27%20height%3D%27420%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/arxius\/imatges\/202102\/1200_1612250409ipad.jpg\" width=\"629\" height=\"420\" \/><\/a><\/div>\n<div class=\"col-sm-8\">\n<div class=\"titol-noticia-dins-de-noticia\"><a href=\"https:\/\/www.criar.cat\/noticia\/265\/quasi-70-dels-videos-amb-publicitat-joguines-internet-son-sexistes?rlc=sf\" target=\"_blank\" rel=\"noopener\">Quasi el 70% dels v\u00eddeos amb publicitat de joguines a Internet s\u00f3n sexistes<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-ple\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093641_gota-verda-ple.png\" \/>\u00a0<strong>En aquest sentit, quines mesures de control proposar\u00edeu a fam\u00edlies i a organitzacions?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-buit\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093633_gota-verda-buit.png\" \/>\u00a0Com a consumidors, sempre hem d&#8217;intentar\u00a0<strong>contrastar la informaci\u00f3<\/strong>\u00a0que ens arriba. Els influenciadors tenen uns perfils, i els hem de con\u00e8ixer per saber qui ens est\u00e0 parlant, i amb quin nivell de coneixement ho fa.<\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-buit\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093633_gota-verda-buit.png\" \/>\u00a0Les organitzacions haurien de crear espais de di\u00e0leg amb els consumidors, intentar comunicar-se amb el consumidor per donar-li la informaci\u00f3 que est\u00e0 buscant. La principal barrera per prendre una decisi\u00f3 com a consumidor sorprenentment no \u00e9s el preu, sin\u00f3 el fet que no ens arriba la informaci\u00f3 que necessitem. Busquem les empreses que comparteixin els nostres valors.<\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-ple\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093641_gota-verda-ple.png\" \/>\u00a0<strong>I ja per acabar, cap on va la crian\u00e7a?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"lazyload gota gota-verda-buit\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dades.grupnaciodigital.cat\/redaccio\/publicitat\/080920093633_gota-verda-buit.png\" \/>\u00a0Cap a una major\u00a0<strong>preocupaci\u00f3 i motivaci\u00f3<\/strong>, tant per part de mares com de pares, que implica\u00a0<strong>m\u00e9s dedicaci\u00f3 i m\u00e9s recursos<\/strong>\u00a0a l&#8217;educaci\u00f3. Cap a una tend\u00e8ncia on\u00a0<strong>entreteniment i educaci\u00f3 es troben\u00a0<\/strong>per\u00a0crear experi\u00e8ncies que compleixin les dues coses.<\/p>\n<p><strong>Els espais educatius del futur seran molts i molt diversos<\/strong>. M\u00e9s del 80% de les organitzacions pensa que el futur passa per la conviv\u00e8ncia de l&#8217;escola (centre educatiu) amb altres espais amb un valor educacional reconegut. Tamb\u00e9 pren molta for\u00e7a el concepte\u00a0<strong><em>Long Live Lerning<\/em><\/strong>, que vol dir que hem de seguir aprenent al llarg de tota la vida. De fet hi ha estudis que diuen que ens haurem de reinventar entre 10 i 15 vegades al llarg de la nostra vida, i l&#8217;educaci\u00f3 ens ha de preparar per a fer-ho.<\/p>\n<p>I la\u00a0<strong>tecnologia\u00a0<\/strong>tamb\u00e9 entrar\u00e0 al m\u00f3n de l&#8217;aprenentatge i l&#8217;educaci\u00f3, amb l&#8217;aplicaci\u00f3 de la rob\u00f2tica o la intel\u00b7lig\u00e8ncia artificial. Hi haur\u00e0 una important tend\u00e8ncia a la\u00a0<strong>personalitzaci\u00f3 i digitalitzaci\u00f3 de l&#8217;experi\u00e8ncia d&#8217;aprenentatge<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anna L\u00f3pez, directora de Kid&#8217;s Cluster participa al #CriarTalks de la publicaci\u00f3 digital Criar.cat, moderat per la periodista Alba Carreres, parlant sobre les noves tend\u00e8ncies  [&#8230;]<\/p>\n","protected":false},"author":1430,"featured_media":18102,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-18098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cap on va la crian\u00e7a? 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