{"id":10489,"date":"2018-12-06T21:02:26","date_gmt":"2018-12-06T20:02:26","guid":{"rendered":"https:\/\/imago-mc.com\/pruebas\/kids\/el-proyecto-ikumen\/"},"modified":"2018-12-27T21:24:28","modified_gmt":"2018-12-27T20:24:28","slug":"el-proyecto-ikumen","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/es\/el-proyecto-ikumen\/","title":{"rendered":"El Proyecto Ikumen"},"content":{"rendered":"<p>l Proyecto Ikumen lo impuls\u00f3 el ministerio de Salud, Trabajo y Bienestar japon\u00e9s en 2010, al constatar que Jap\u00f3n es el pa\u00eds desarrollado en el que los hombres destinan menos tiempo a las tareas del hogar y al cuidado de los ni\u00f1os. Para combatir esta situaci\u00f3n ofreci\u00f3 un plan de incentivos con el objetivo de que los trabajadores pidieran m\u00e1s permisos de paternidad y redujeran su jornada laboral durante los seis primeros a\u00f1os de vida de sus hijos. Tambi\u00e9n hab\u00eda importantes beneficios para las empresas que m\u00e1s incrementaban el n\u00famero de permisos solicitados as\u00ed como cursos y talleres de formaci\u00f3n para los padres.<\/p>\n<p>Adem\u00e1s, el Proyecto Ikumen fue acompa\u00f1ado de una potente campa\u00f1a de publicidad que consigui\u00f3 cambiar la percepci\u00f3n sobre los padres que atienden a sus hijos e hijas. Hasta el punto de que las marcas empezaron a dise\u00f1ar productos y a preparar campa\u00f1as de comunicaci\u00f3n orientadas a este nuevo segmento y, por extensi\u00f3n, no-sexistas.<\/p>\n<p><a href=\"https:\/\/ikumen-project.mhlw.go.jp\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/ikumen-project.mhlw.go.jp\/&amp;source=gmail&amp;ust=1546026269711000&amp;usg=AFQjCNH84G0mIJPUyb_6y4rFixAh_5ATXw\">https:\/\/ikumen-project.mhlw.<wbr \/>go.jp\/<\/a><\/p>\n<p><div><a href=\"https:\/\/womenintheworld.com\/2018\/11\/30\/japan-explores-new-strategy-for-promoting-gender-equality-hunky-house-husbands\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/womenintheworld.com\/2018\/11\/30\/japan-explores-new-strategy-for-promoting-gender-equality-hunky-house-husbands\/&amp;source=gmail&amp;ust=1546026269711000&amp;usg=AFQjCNGiZTvFzBjLRgvi6AWf_ZCkj0hZXw\">https:\/\/womenintheworld.com\/<wbr \/>2018\/11\/30\/japan-explores-new-<wbr \/>strategy-for-promoting-gender-<wbr \/>equality-hunky-house-husbands\/<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>l Proyecto Ikumen lo impuls\u00f3 el ministerio de Salud, Trabajo y Bienestar japon\u00e9s en 2010, al constatar que Jap\u00f3n es el pa\u00eds desarrollado en el  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":10476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-10489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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