{"id":37111,"global_id":"www.kids-cluster.com\/es\/?id=37111","global_id_lineage":["www.kids-cluster.com\/es\/?id=37111"],"author":"4","status":"publish","date":"2025-12-10 13:30:06","date_utc":"2025-12-10 12:30:06","modified":"2025-12-11 11:19:41","modified_utc":"2025-12-11 10:19:41","url":"https:\/\/www.kids-cluster.com\/es\/actividades\/presentacio-de-resultats-de-lobservatori-de-families\/","rest_url":"https:\/\/www.kids-cluster.com\/es\/wp-json\/tribe\/events\/v1\/events\/37111","title":"Presentaci\u00f3 de resultats de l\u2019Observatori de Fam\u00edlies","description":"

El comportament de les fam\u00edlies est\u00e0 canviant m\u00e9s r\u00e0pidament que mai. Els infants i adolescents viuen en una realitat h\u00edbrida \u2014entre el m\u00f3n digital i el presencial\u2014 i les fam\u00edlies busquen propostes que combinin benestar, qualitat, aprenentatge i accessibilitat<\/strong>. Segons l\u2019Observatori de Fam\u00edlies, impulsat per KID\u2019S CLUSTER i ATREVIA<\/strong>, estem davant d\u2019un canvi estructural<\/strong> que afecta de ple l\u2019oci, l\u2019educaci\u00f3, el consum cultural, la tecnologia i la socialitzaci\u00f3 familiar.<\/p>\n

En aquesta sessi\u00f3 revelarem totes les conclusions estrat\u00e8giques<\/strong> que marquen el rumb del sector els pr\u00f2xims anys. \u26a0\ufe0fSessi\u00f3 exclusiva per a col\u00b7laboradors<\/p>\n

\u00a0<\/strong><\/p>\n

Per qu\u00e8 no te la pots perdre?<\/h4>\n

Perqu\u00e8 els resultats mostren que les fam\u00edlies estan redefinint el que esperen de les marques, els seus serveis i productes:<\/p>\n

    \n
  • Creix l\u2019economia de l\u2019experi\u00e8ncia<\/strong>: les fam\u00edlies prefereixen propostes que combinen viv\u00e8ncia + aprenentatge + benestar<\/strong>.<\/li>\n
  • La log\u00edstica s\u2019ha convertit en un criteri de decisi\u00f3<\/strong>: durada, accessibilitat, modularitat i timing s\u00f3n determinants per convertir inter\u00e8s en compra o assist\u00e8ncia.<\/li>\n
  • L\u2019adolesc\u00e8ncia \u00e9s el segment m\u00e9s desat\u00e8s<\/strong>: gaireb\u00e9 no existeixen propostes que connectin amb els seus interessos reals, tot i ser l\u2019edat que m\u00e9s influeix en el consum familiar.<\/li>\n
  • La digitalitzaci\u00f3 est\u00e0 evolucionant a un nou est\u00e0ndard<\/strong>: no n\u2019hi ha prou amb tenir eines digitals; les fam\u00edlies valoren seguretat, privacitat, tra\u00e7abilitat i creativitat<\/strong> en els entorns digitals.<\/li>\n
  • La inclusi\u00f3 deixa de ser un valor afegit i passa a ser un requisit<\/strong>: les fam\u00edlies esperen espais i serveis pensats per a totes les realitats, amb impacte directe en la reputaci\u00f3 i en la decisi\u00f3 final de compra.<\/li>\n<\/ul>\n

     <\/p>\n

    Qu\u00e8 t\u2019espera<\/strong><\/h4>\n

    Insights clau i tend\u00e8ncies 2026\u20132030<\/strong><\/p>\n

    Tend\u00e8ncies que ja estan condicionant com decideixen, qu\u00e8 valoren i qu\u00e8 esperen les fam\u00edlies dels productes, serveis i experi\u00e8ncies que consumeixen en el seu dia a dia.<\/p>\n

    Com es transformen els quatre eixos de l\u2019Observatori<\/strong><\/p>\n

      \n
    1. Oci i cultura<\/strong>: del producte puntual a l\u2019ecosistema experiencial<\/strong> i narratiu.<\/li>\n
    2. Tecnologia<\/strong>: de l\u2019\u00fas massiu a la demanda de qualitat, seguretat i creativitat<\/strong>.<\/li>\n
    3. Socialitzaci\u00f3 i estils de vida<\/strong>: fam\u00edlies que prioritzen benestar, comunitat i accessibilitat.<\/li>\n
    4. Educaci\u00f3 i desenvolupament<\/strong>: programes competencials, formats h\u00edbrids i nous rols entre escola\u2013fam\u00edlia\u2013empresa.<\/li>\n<\/ol>\n

      Toolkit accionable<\/strong><\/p>\n

      Accions concretes per aplicar els resultats de l\u2019Observatori en el teu model de negoci, producte, contingut, marketing i operativa.<\/p>\n

       <\/p>\n

      A qui s\u2019adre\u00e7a<\/h4>\n

      Aquesta sessi\u00f3 \u00e9s per a totes les empreses i professionals que volen entendre millor les fam\u00edlies d\u2019avui i connectar-hi de manera m\u00e9s rellevant<\/strong>. Si treballes en \u00e0mbits com oci, cultura, educaci\u00f3, tecnologia, comunicaci\u00f3, producte o serveis per a infants i fam\u00edlies<\/strong>, aqu\u00ed trobar\u00e0s les idees i tend\u00e8ncies que t\u2019ajudaran a saber qu\u00e8 busquen, qu\u00e8 valoren i qu\u00e8 necessiten<\/strong>.
      \n\u00c9s una oportunitat \u00fanica per descobrir on van les fam\u00edlies<\/strong>, qu\u00e8 les inspira, qu\u00e8 les preocupa i com pots adaptar la teva proposta <\/strong><\/p>\n

      \u26a0\ufe0f<\/strong>Sessi\u00f3 exclusiva per a col\u00b7laboradors\u00a0 L\u2019enlla\u00e7 del webinar nom\u00e9s s\u2019enviar\u00e0 a les persones col\u00b7laboradores de l\u2019estudi. En inscriure\u2019t, indica si ets col\u00b7laborador\/a.<\/strong><\/h5>\n

      Vols venir per\u00f2 encara no tens l\u2019estudi?<\/strong><\/h4>\n

      Aquesta \u00e9s l\u2019\u00faltima oportunitat<\/strong> per accedir a la sessi\u00f3 i rebre l\u2019Informe Final complet<\/strong> (insights + recomanacions + guia estrat\u00e8gica de comunicaci\u00f3<\/em>). Adquireix l\u2019estudi<\/strong> i t\u2019enviarem l\u2019acc\u00e9s al webinar i rebr\u00e0s tots els continguts de l\u2019observatori de Fam\u00edlies. \u2709\ufe0f Contacta\u2019ns a mtomas@kids-cluster.com<\/strong>.<\/p>","excerpt":"","slug":"presentacio-de-resultats-de-lobservatori-de-families","image":{"url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2025\/12\/20251218_OBSERVATORIO-RESULTADOS-3.png","id":37139,"extension":"png","width":1920,"height":1080,"filesize":244918,"sizes":{"thumbnail":{"width":80,"height":80,"mime-type":"image\/png","filesize":11834,"url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2025\/12\/20251218_OBSERVATORIO-RESULTADOS-3-80x80.png"},"medium":{"width":300,"height":169,"mime-type":"image\/png","filesize":61855,"url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2025\/12\/20251218_OBSERVATORIO-RESULTADOS-3-300x169.png"},"medium_large":{"width":768,"height":432,"mime-type":"image\/png","filesize":291001,"url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2025\/12\/20251218_OBSERVATORIO-RESULTADOS-3-768x432.png"},"large":{"width":1030,"height":579,"mime-type":"image\/png","filesize":498729,"url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2025\/12\/20251218_OBSERVATORIO-RESULTADOS-3-1030x579.png"},"1536x1536":{"width":1536,"height":864,"mime-type":"image\/png","filesize":968510,"url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2025\/12\/20251218_OBSERVATORIO-RESULTADOS-3-1536x864.png"},"fusion-200":{"width":200,"height":113,"mime-type":"image\/png","filesize":32290,"url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2025\/12\/20251218_OBSERVATORIO-RESULTADOS-3-200x113.png"},"fusion-400":{"width":400,"height":225,"mime-type":"image\/png","filesize":99924,"url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2025\/12\/20251218_OBSERVATORIO-RESULTADOS-3-400x225.png"},"fusion-600":{"width":600,"height":338,"mime-type":"image\/png","filesize":196183,"url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2025\/12\/20251218_OBSERVATORIO-RESULTADOS-3-600x338.png"},"fusion-800":{"width":800,"height":450,"mime-type":"image\/png","filesize":319949,"url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2025\/12\/20251218_OBSERVATORIO-RESULTADOS-3-800x450.png"},"fusion-1200":{"width":1200,"height":675,"mime-type":"image\/png","filesize":649752,"url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2025\/12\/20251218_OBSERVATORIO-RESULTADOS-3-1200x675.png"},"portfolio-five":{"width":177,"height":142,"mime-type":"image\/png","filesize":34549,"url":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2025\/12\/20251218_OBSERVATORIO-RESULTADOS-3-177x142.png"}}},"all_day":false,"start_date":"2025-12-18 10:00:00","start_date_details":{"year":"2025","month":"12","day":"18","hour":"10","minutes":"00","seconds":"00"},"end_date":"2025-12-18 12:00:00","end_date_details":{"year":"2025","month":"12","day":"18","hour":"12","minutes":"00","seconds":"00"},"utc_start_date":"2025-12-18 09:00:00","utc_start_date_details":{"year":"2025","month":"12","day":"18","hour":"09","minutes":"00","seconds":"00"},"utc_end_date":"2025-12-18 11:00:00","utc_end_date_details":{"year":"2025","month":"12","day":"18","hour":"11","minutes":"00","seconds":"00"},"timezone":"Europe\/Madrid","timezone_abbr":"CET","cost":"Gratis","cost_details":{"currency_symbol":"","currency_code":"","currency_position":"","values":["0"]},"website":"","show_map":false,"show_map_link":false,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[],"tags":[],"venue":[],"organizer":[],"custom_fields":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"Presentaci\u00f3 de resultats de l\u2019Observatori de Fam\u00edlies","description":"<p>El comportament de les fam\u00edlies est\u00e0 canviant m\u00e9s r\u00e0pidament que mai. Els infants i adolescents viuen en una realitat h\u00edbrida \u2014entre el m\u00f3n digital i [...]<\/p>\\n","image":"https:\/\/www.kids-cluster.com\/wp-content\/uploads\/2025\/12\/20251218_OBSERVATORIO-RESULTADOS-3.png","url":"https:\/\/www.kids-cluster.com\/es\/actividades\/presentacio-de-resultats-de-lobservatori-de-families\/","offers":[{"@type":"Offer","url":"https:\/\/www.kids-cluster.com\/es\/actividades\/presentacio-de-resultats-de-lobservatori-de-families\/","price":"0","category":"primary","availability":"InStock","priceCurrency":"USD","validFrom":"2025-12-10T00:00:00+00:00","validThrough":"2025-12-19T00:00:00+00:00"}],"eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2025-12-18T10:00:00+01:00","endDate":"2025-12-18T12:00:00+01:00","performer":"Organization"},"ticketed":["rsvp"]}