The EU children’s sector: Unveiling its potential and opportunities & global international trends
Día: 18/04/2023
Hora: 10:00 - 11:00
(English version below)
Saps quants ingressos genera el mercat infantil i familiar a Europa? Saps a quin país li proporciona més beneficis? Saps quins són els dos sectors dirigits al target kid’s & families amb més representació?
El pròxim 18 d’abril participa en el webinar d’internacionalització organitzat per KID’S CLUSTER on presentarem dos estudis exclusius sobre el mercat infantil i familiar europeu, elaborats per l’agència SDLI, en el marc del projecte europeu KIDS que liderem des del clúster.
- The EU children’s sector: unveiling its potential and opportunities
- Understanding the Now Generation: global international trends
El primer estudi, «The EU children’s sector: unveiling its potential and opportunities«, permet descobrir el potencial i les oportunitats que genera el sector infantil en la Unió Europea. Aquest compta amb tres objectius principals:
- Aconseguir una visió inspiradora i rellevant de la indústria infantil de la UE i identificar tendències i oportunitats de negoci
- Identificar i mapejar els principals socis estratègics de la UE que afegeixen valor comercial a la indústria
- Identificar StartUps i PIMES líders en innovació en els mercats de la UE
L’estudi inclou un anàlisis detallat sobre 7 països europeus que ofereixen una mostra representativa del mercat de la UE amb:
- Informació demogràfica exhaustiva sobre el target infantil i familiar
- Informació sobre el comportament dels consumidors
- Informació sobre els diferents sectors de la indústria infantil i familiar (Games & Toys, Clothing, Food, Entertainment & Leisure, Education & Publishing, Childcare products)
- Partners estratègics
El segon estudi, «Understanding the Now Generation: global international trends«, permet conèixer les tendències internacionals més rellevants d’aquest mercat amb l’objectiu d’ajudar a les empreses europees a adaptar els seus productes i serveis a les necessitats dels futurs consumidors, els quals evolucionen i canvien constantment.
En el webinar comptarem amb la participació de Xavier Lesauvage i Anna Codina de l’agència SDLI, responsable de l’elaboració dels estudis.
T’interessa si:
- Ets una empresa europea que produeix, dissenya o ven productes o serveis del sector infantil i familiar
- Ets una empresa europea que busca expandir la seva internacionalització, fora de la UE.
Informació sobre la sessió:
- Format: webinar – online (Zoom)
- Dia: dimarts 18 d’abril, de 10:00 a 11:00
- Idioma: anglès
Participa en la sessió i descobreix el potencial i les oportunitats que ofereix el mercat del sector infantil i familiar de la Unió Europea, així com les claus per a la internacionalització de la indústria fora de la UE.
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The EU children’s sector: Unveiling its potential and opportunities & global international trends
Do you know how much revenue the children market generates in Europe? Do you know which two sectors aimed at children and families are the largest in the European market? Do you know which country generates more profit from this market?
Next April 18th, we invite you to participate in the internationalization webinar organized by the KIDS EU project consortium where we will present two strategic studies on the European Children’s market, developed by SDLI Agency in the framework of the KIDS EU Project.
- The EU children’s sector: unveiling its potential and opportunities
- Understanding the Now Generation: global international trends
The first study, “The EU children’s sector: unveiling its potential and opportunities”, allows us to discover the potential and opportunities of the European Union Children’s sector. The study has three main objectives:
- Provide an inspiring and relevant insight into the EU children’s industry and identify trends and business opportunities.
- Recognize and map key relevant EU strategic partners which might add business value to the industry.
- Determine front-runners SMEs championing in the international markets.
This study includes a detailed analysis of 7 selected European countries that provide an interesting and representative sample of the European market with:
- Demographic information on the kids and family target
- Consumer behaviours
- Information on the different sectors of the children’s industry (Games & Toys, Clothing, Food, Entertainment & Leisure, Education & Publishing, Childcare products)
- Strategic partners
The second study, «Understanding the Now Generation: global international trends», uncovers the most relevant international trends in this market with the aim of helping European companies to adapt their products and services to the ever-changing consumer needs.
In the webinar we will count with the participation of Xavier Lesauvage and Anna Codina from SDLI Agency, in charge of the studies.
Participate if you are:
- An SME or Startup of KIDS EU project consortium producing, designing or selling children’s products or services (toys, furniture, fashion, learning and much more).
- A European company looking to expand your selling markets outside Europe.
Information about the session:
Format: webinar – online (Zoom)
Date: Tuesday, April 18, from 10:00 a.m. to 11:00 a.m.
Language: English
Only for EU KIDS Project consortium members
Take part in the session to discover the potential and opportunities of the European Children’s sector, as well as its keys to the internationalization outside the EU.
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About KIDS EU project
Key Internationalisation Activities for the European Children’s Sector (KIDS) is a 36-month project funded by the European Commission under the COSME Go International programme.
It is led by four European clusters representing different approaches to the children and family’ industry in the EU.
In line with the Clusters Go International Programme spirit, the KIDS partnership delivers a proposal of transnational added value across several business sectors, most of them key growth drivers for the EU economy.
Inscripciones
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