Join us on this presentation of the results from a unique marketing study conducted by Nova CHILD and PureSpectrum, as part of the European KIDS project.
Key insights into 3 promising markets
This comprehensive study offers valuable insights into the consumer habits, expenditure patterns, and product preferences of families in the United States, Chile, and South Korea. By understanding these markets, European companies can strategically position themselves to better serve the needs of families across these diverse regions.
Study Methodology:
- Quantitative Survey: 3,000 families surveyed (1,000 families per country)
- Qualitative Survey: In-depth interviews with 12 families (4 families per country)
Areas of Focus:
The study covers five main sectors within the child and family market:
- Textiles
- Childcare
- Games and Toys
- Children’s Furniture
- Health and Beauty
- Food and Drink
Programme:
- 10.00am: Introduction
- 10.10am: Presentation of the results of the quantitative study
- 10.45am: Presentation of the results of the qualitative study
- 11.10am: Conclusion
- 11.15am: Questions and answers
- 11.30am: Closing
Why Attend?
- Gain a deep understanding of family consumer behavior in the US, Chile, and Korea
- Discover new market opportunities for your business
- Learn about the unique preferences and purchasing criteria of families in different cultural contexts
- Network with industry experts and other professionals in the child and family sector
