{"id":37111,"date":"2025-12-10T13:30:06","date_gmt":"2025-12-10T12:30:06","guid":{"rendered":"https:\/\/kids-cluster.com\/?post_type=tribe_events&p=37111"},"modified":"2025-12-11T11:19:41","modified_gmt":"2025-12-11T10:19:41","slug":"presentacio-de-resultats-de-lobservatori-de-families","status":"publish","type":"tribe_events","link":"https:\/\/www.kids-cluster.com\/en\/activities\/presentacio-de-resultats-de-lobservatori-de-families\/","title":{"rendered":"Presentaci\u00f3 de resultats de l\u2019Observatori de Fam\u00edlies"},"content":{"rendered":"

El comportament de les fam\u00edlies est\u00e0 canviant m\u00e9s r\u00e0pidament que mai. Els infants i adolescents viuen en una realitat h\u00edbrida \u2014entre el m\u00f3n digital i el presencial\u2014 i les fam\u00edlies busquen propostes que combinin benestar, qualitat, aprenentatge i accessibilitat<\/strong>. Segons l\u2019Observatori de Fam\u00edlies, impulsat per KID\u2019S CLUSTER i ATREVIA<\/strong>, estem davant d\u2019un canvi estructural<\/strong> que afecta de ple l\u2019oci, l\u2019educaci\u00f3, el consum cultural, la tecnologia i la socialitzaci\u00f3 familiar.<\/p>\n

En aquesta sessi\u00f3 revelarem totes les conclusions estrat\u00e8giques<\/strong> que marquen el rumb del sector els pr\u00f2xims anys. \u26a0\ufe0fSessi\u00f3 exclusiva per a col\u00b7laboradors<\/p>\n

\u00a0<\/strong><\/p>\n

Per qu\u00e8 no te la pots perdre?<\/h4>\n

Perqu\u00e8 els resultats mostren que les fam\u00edlies estan redefinint el que esperen de les marques, els seus serveis i productes:<\/p>\n

    \n
  • Creix l\u2019economia de l\u2019experi\u00e8ncia<\/strong>: les fam\u00edlies prefereixen propostes que combinen viv\u00e8ncia + aprenentatge + benestar<\/strong>.<\/li>\n
  • La log\u00edstica s\u2019ha convertit en un criteri de decisi\u00f3<\/strong>: durada, accessibilitat, modularitat i timing s\u00f3n determinants per convertir inter\u00e8s en compra o assist\u00e8ncia.<\/li>\n
  • L\u2019adolesc\u00e8ncia \u00e9s el segment m\u00e9s desat\u00e8s<\/strong>: gaireb\u00e9 no existeixen propostes que connectin amb els seus interessos reals, tot i ser l\u2019edat que m\u00e9s influeix en el consum familiar.<\/li>\n
  • La digitalitzaci\u00f3 est\u00e0 evolucionant a un nou est\u00e0ndard<\/strong>: no n\u2019hi ha prou amb tenir eines digitals; les fam\u00edlies valoren seguretat, privacitat, tra\u00e7abilitat i creativitat<\/strong> en els entorns digitals.<\/li>\n
  • La inclusi\u00f3 deixa de ser un valor afegit i passa a ser un requisit<\/strong>: les fam\u00edlies esperen espais i serveis pensats per a totes les realitats, amb impacte directe en la reputaci\u00f3 i en la decisi\u00f3 final de compra.<\/li>\n<\/ul>\n

     <\/p>\n

    Qu\u00e8 t\u2019espera<\/strong><\/h4>\n

    Insights clau i tend\u00e8ncies 2026\u20132030<\/strong><\/p>\n

    Tend\u00e8ncies que ja estan condicionant com decideixen, qu\u00e8 valoren i qu\u00e8 esperen les fam\u00edlies dels productes, serveis i experi\u00e8ncies que consumeixen en el seu dia a dia.<\/p>\n

    Com es transformen els quatre eixos de l\u2019Observatori<\/strong><\/p>\n

      \n
    1. Oci i cultura<\/strong>: del producte puntual a l\u2019ecosistema experiencial<\/strong> i narratiu.<\/li>\n
    2. Tecnologia<\/strong>: de l\u2019\u00fas massiu a la demanda de qualitat, seguretat i creativitat<\/strong>.<\/li>\n
    3. Socialitzaci\u00f3 i estils de vida<\/strong>: fam\u00edlies que prioritzen benestar, comunitat i accessibilitat.<\/li>\n
    4. Educaci\u00f3 i desenvolupament<\/strong>: programes competencials, formats h\u00edbrids i nous rols entre escola\u2013fam\u00edlia\u2013empresa.<\/li>\n<\/ol>\n

      Toolkit accionable<\/strong><\/p>\n

      Accions concretes per aplicar els resultats de l\u2019Observatori en el teu model de negoci, producte, contingut, marketing i operativa.<\/p>\n

       <\/p>\n

      A qui s\u2019adre\u00e7a<\/h4>\n

      Aquesta sessi\u00f3 \u00e9s per a totes les empreses i professionals que volen entendre millor les fam\u00edlies d\u2019avui i connectar-hi de manera m\u00e9s rellevant<\/strong>. Si treballes en \u00e0mbits com oci, cultura, educaci\u00f3, tecnologia, comunicaci\u00f3, producte o serveis per a infants i fam\u00edlies<\/strong>, aqu\u00ed trobar\u00e0s les idees i tend\u00e8ncies que t\u2019ajudaran a saber qu\u00e8 busquen, qu\u00e8 valoren i qu\u00e8 necessiten<\/strong>.
      \n\u00c9s una oportunitat \u00fanica per descobrir on van les fam\u00edlies<\/strong>, qu\u00e8 les inspira, qu\u00e8 les preocupa i com pots adaptar la teva proposta <\/strong><\/p>\n

      \u26a0\ufe0f<\/strong>Sessi\u00f3 exclusiva per a col\u00b7laboradors\u00a0 L\u2019enlla\u00e7 del webinar nom\u00e9s s\u2019enviar\u00e0 a les persones col\u00b7laboradores de l\u2019estudi. En inscriure\u2019t, indica si ets col\u00b7laborador\/a.<\/strong><\/h5>\n

      Vols venir per\u00f2 encara no tens l\u2019estudi?<\/strong><\/h4>\n

      Aquesta \u00e9s l\u2019\u00faltima oportunitat<\/strong> per accedir a la sessi\u00f3 i rebre l\u2019Informe Final complet<\/strong> (insights + recomanacions + guia estrat\u00e8gica de comunicaci\u00f3<\/em>). Adquireix l\u2019estudi<\/strong> i t\u2019enviarem l\u2019acc\u00e9s al webinar i rebr\u00e0s tots els continguts de l\u2019observatori de Fam\u00edlies. \u2709\ufe0f Contacta\u2019ns a mtomas@kids-cluster.com<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

      El comportament de les fam\u00edlies est\u00e0 canviant m\u00e9s r\u00e0pidament que mai. Els infants i adolescents viuen en una realitat h\u00edbrida \u2014entre el m\u00f3n digital i […]<\/p>\n","protected":false},"author":4,"featured_media":37139,"template":"","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"tags":[],"tribe_events_cat":[],"class_list":["post-37111","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPresentaci\u00f3 de resultats de l\u2019Observatori de Fam\u00edlies - KIDS CLUSTER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kids-cluster.com\/activitats\/presentacio-de-resultats-de-lobservatori-de-families\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentaci\u00f3 de resultats de l\u2019Observatori de Fam\u00edlies - KIDS CLUSTER\" \/>\n<meta property=\"og:description\" content=\"El comportament de les fam\u00edlies est\u00e0 canviant m\u00e9s r\u00e0pidament que mai. 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