{"id":36249,"date":"2025-08-29T11:49:00","date_gmt":"2025-08-29T09:49:00","guid":{"rendered":"https:\/\/kids-cluster.com\/?post_type=tribe_events&#038;p=36249"},"modified":"2025-09-12T14:44:49","modified_gmt":"2025-09-12T12:44:49","slug":"que-busquen-les-families-espanyoles-sobre-temes-alimentacio","status":"publish","type":"tribe_events","link":"https:\/\/www.kids-cluster.com\/en\/activitats\/que-busquen-les-families-espanyoles-sobre-temes-alimentacio\/","title":{"rendered":"Qu\u00e8 busquen les fam\u00edlies sobre temes d&#8217;alimentaci\u00f3?"},"content":{"rendered":"<p>Des de KID&#8217;S CLUSTER i ATREVIA, organitzem una jornada dirigida a socis i professionals del sector de l&#8217;alimentaci\u00f3 infantil i familiar per presentar els resultats d&#8217;un estudi in\u00e8dit sobre els interessos, preocupacions i cerques de les fam\u00edlies espanyoles al voltant de l&#8217;alimentaci\u00f3.<\/p>\n<p>Aquest estudi, desenvolupat per ATREVIA amb una metodologia que combina t\u00e8cniques de Social Listening, processament de llenguatge natural (NLP) i an\u00e0lisi de cerques online, permet comprendre en profunditat com s&#8217;articulen les converses digitals sobre alimentaci\u00f3 familiar en el panorama actual.<\/p>\n<h4>Programa:<\/h4>\n<p><strong>09:00 &#8211; 09:30: Acreditacions i caf\u00e8 de benvinguda<\/strong><\/p>\n<p><strong>09:30 \u2013 09:40: Presentaci\u00f3 de la sessi\u00f3 <\/strong><\/p>\n<p><strong>09:40 \u2013 10:15: Presentaci\u00f3 de l\u2019estudi \u201c\u00bfQu\u00e9 buscan las familias espa\u00f1olas sobre temas de alimentaci\u00f3n?\u201d<\/strong><\/p>\n<p><strong>10:15 \u2013 11:00: Claus per connectar amb els nous consumidors<\/strong><\/p>\n<ul>\n<li><strong>Joaqu\u00edn Jim\u00e9nez.<\/strong> Director Comercial i Marketing a Juver Alimentaci\u00f3n<\/li>\n<li><strong>Chelo Dominguez.<\/strong> Chief Marketing Officer de Grupo Gallo<\/li>\n<li><strong>Marta Colomer<\/strong>. Directora de Corporate Affairs &amp; Sustainability a Idilia Foods<\/li>\n<\/ul>\n<p><strong>11:00 \u2013 11:25: Tend\u00e8ncies i coneci\u00f3 amb la generaci\u00f3 Z i Alfa<\/strong><\/p>\n<ul>\n<li><strong>Arturo Larrainzar. <\/strong>CEO i Fundador de BrandNewVerse<\/li>\n<li><strong>\u00c1lvaro Monz\u00f3n. <\/strong>CEO de DeuSens<\/li>\n<\/ul>\n<p><strong>11:25 \u2013 11:30: Conclusions amb M\u00f3nica Colmenero, Directora Global de Alimentaci\u00f3n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4>A qui va dirigida aquesta sessi\u00f3?<\/h4>\n<p>Aquesta jornada est\u00e0 pensada per a <strong>socis de KID\u2019S CLUSTER<\/strong> i <strong>professionals del sector de l\u2019alimentaci\u00f3 infantil i familiar<\/strong>: marques, fabricants, distribu\u00efdors, responsables de m\u00e0rqueting, innovaci\u00f3, R+D, sostenibilitat i comunicaci\u00f3, aix\u00ed com consultors i especialistes en tend\u00e8ncies de consum. Si el teu dia a dia est\u00e0 vinculat a comprendre i connectar amb les fam\u00edlies, no et pots perdre aquesta sessi\u00f3!<\/p>\n<p>&nbsp;<\/p>\n<h4>Qu\u00e8 t&#8217;espera?<\/h4>\n<ul>\n<li>Accedeix a <strong>dades in\u00e8dites<\/strong> sobre qu\u00e8 busquen i qu\u00e8 preocupa a les fam\u00edlies espanyoles en mat\u00e8ria d\u2019alimentaci\u00f3.<\/li>\n<li>Descobreix com es desenvolupen les <strong>converses digitals sobre alimentaci\u00f3 familiar i infantil.<\/strong><\/li>\n<li>Coneix les <strong>narratives que connecten<\/strong> amb la Generaci\u00f3 Z i Alfa.<\/li>\n<li><strong>Inspira\u2019t amb casos pr\u00e0ctics<\/strong> i experi\u00e8ncies de l\u00edders del sector.<\/li>\n<li><strong>Adquireix claus per innovar i connectar amb els nous consumidors<\/strong>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Noves narratives i tend\u00e8ncies en l&#8217;alimentaci\u00f3 infantil i familiar que connecten amb la Generaci\u00f3 Z i Alfa<\/p>\n","protected":false},"author":4,"featured_media":36250,"template":"","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"tags":[],"tribe_events_cat":[797],"class_list":["post-36249","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-presencial-en","cat_presencial-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 busquen les fam\u00edlies sobre temes d&#039;alimentaci\u00f3? - KIDS CLUSTER<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 busquen les fam\u00edlies espanyoles sobre temes d&#039;alimentaci\u00f3? 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