{"id":5336,"date":"2017-09-26T15:26:05","date_gmt":"2017-09-26T14:26:05","guid":{"rendered":"https:\/\/imago-mc.com\/pruebas\/kids\/kids-cluster-un-cluster-doportunitats-i-projectes\/"},"modified":"2017-09-26T15:26:05","modified_gmt":"2017-09-26T14:26:05","slug":"kids-cluster-un-cluster-doportunitats-i-projectes","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/en\/kids-cluster-un-cluster-doportunitats-i-projectes\/","title":{"rendered":"KID’S CLUSTER, un cl\u00faster d\u2019oportunitats i projectes"},"content":{"rendered":"

Divendres 31 de mar\u00e7 de 2017, s’ha celebrat l’assemblea general de KID’S CLUSTER a les instal\u00b7lacions del Parc d’Atraccions Tibidabo. Un acte on han participat els socis de les empreses membre, i que ha tingut com a objectiu ser un punt de trobada, reflexi\u00f3 i an\u00e0lisi d’un cl\u00faster que assumeix els reptes futurs de la inf\u00e0ncia del segle XXI.<\/p><\/blockquote>\n

 <\/p>\n

La inauguraci\u00f3 de l’acte ha estat a c\u00e0rrec del president de KID’S CLUSTER, \u00c0lex P\u00e9rez, el qual ha aprofitat per donar les gr\u00e0cies al cl\u00faster manager sortint, Antonio Naranjo, per la seva tasca i empenta, i donar la benvinguda a Anna L\u00f3pez, la successora de Naranjo en el c\u00e0rrec.<\/p>\n

En el seu discurs, el president ha destacat que el cl\u00faster \u201csegueix creixent i aix\u00f2 \u00e9s un indicador de que el cl\u00faster \u00e9s un espai de trobada necessari per debatre conjuntament reptes estrat\u00e8gics del sector\u201d. A m\u00e9s, ha assenyalat que \u201cel cl\u00faster \u00e9s una entitat din\u00e0mica que tracta d\u2019adaptar-se amb rapidesa als nous canvis i interessos del sector. \u00c9s per aix\u00f2 que ens seguim plantejant nous reptes any rere any\u201d.<\/p>\n

Seguidament, Elvira Eguizabal responsable de M\u00e0rqueting i Comercial de B:SM, empresa encarregada dels serveis que ofereix l’Ajuntament de Barcelona com el TIBIDABO, BICING i el Zool\u00f2gic de Barcelona, entre d’altres, ha donat la benvinguda a tots els assistents a les instal\u00b7lacions del parc i ha presentat a Rosa Ortiz, directora del Parc d’Atraccions Tibidabo, qui ha fet una breu presentaci\u00f3 del parc d\u2019atraccions.<\/p>\n

Acabades les presentacions, els assistents han pogut participar en una activitat, titulada “Sumar Multiplica”, organitzada per MARINVA, empresa membre del cl\u00faster. Una sessi\u00f3 gamificada amb l’objectiu de crear un marc favorable al networking i crear sin\u00e8rgies en clau cl\u00faster, amb l’objectiu de que les empreses membres es coneguessin i tinguessin l’ocasi\u00f3 de compartir coneixements i projectes de futur. Durant la sessi\u00f3 els assistents han pogut debatre sobre reptes de futur de la inf\u00e0ncia del segle XXI mitjan\u00e7ant els primers resultats de l\u2019estudi de tend\u00e8ncies \u201cLa Fam\u00edlia Que Ve\u201d. Un \u00a0estudi que el cl\u00faster est\u00e0 duent a terme amb la participaci\u00f3 dels socis per identificar les pautes de vida de les fam\u00edlies amb infants fins als 12 any entre el 2016 i 2025 a Catalunya i factors clau per extrapolar a altres mercats.<\/p>\n

Acabada aquesta activitat, s’ha passat a l’exposici\u00f3, per part d’Anna L\u00f3pez, la nova cl\u00faster manager de KID’S CLUSTER, de la lectura i l’aprovaci\u00f3 de l’acta de l’assemblea anterior, la presentaci\u00f3 i aprovaci\u00f3 dels comptes de l’exercici 2016, la presentaci\u00f3 i l’aprovaci\u00f3 del pressupost per a l’exercici 2017, i la presentaci\u00f3 del pla d’acci\u00f3 2017.<\/p>\n

En aquest sentit, L\u00f3pez ha assenyalat la import\u00e0ncia de que les empreses associades col\u00b7laborin en projectes de futur per competir millor en el sector. A m\u00e9s, la nova cl\u00faster manager ha remarcat la necessitat de col\u00b7laborar amb altres cl\u00fasters i entitats, tant nacionals com internacionals, per cercar noves oportunitats de negoci i posicionar el KID\u2019S CLUSTER com a referent internacional del sector.<\/p>\n

KIDS’S CLUSTER<\/strong><\/p>\n

KID’S CLUSTER \u00e9s un col\u00b7lectiu destacat de m\u00e9s de 60 empreses que col\u00b7laboren i innoven per la inf\u00e0ncia. Representen una facturaci\u00f3 agrupada de 2.195 milions d\u2019euros i donen feina a m\u00e9s de 18.000 persones al nostre pa\u00eds. Aquest projecte nascut el 2010 t\u00e9 con a finalitat impulsar la innovaci\u00f3 per a crear competitivitat en el sector dels productes i serveis infantils. Principals reptes del cl\u00faster:<\/p>\n

    \n
  1. Comprendre millor el mercat i els canals,<\/strong> investigant m\u00e9s i millor sobre les aspiracions del nostre p\u00fablic; impulsant la omnicanalitat; i detectant els mercats m\u00e9s propicis al creixement del negoci<\/li>\n
  2. Ajut al desenvolupament de nous productes i serveis,<\/strong> incorporant la tecnologia; ampliant-ne el valor amb marques i llic\u00e8ncies; i facilitant una xarxa de col\u00b7laboraci\u00f3 estrat\u00e8gica i efectiva entre els socis<\/li>\n
  3. Estendre el suport a l\u2019aprenentatge i el lleure,<\/strong> refor\u00e7ant els vincles amb el sector educatiu; desenvolupant productes i serveis orientats a l\u2019aprenentatge actual; i integrant els infants en el disseny de nous espais i experi\u00e8ncies.<\/li>\n<\/ol>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

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