{"id":14857,"date":"2020-03-19T11:33:23","date_gmt":"2020-03-19T10:33:23","guid":{"rendered":"https:\/\/imago-mc.com\/pruebas\/kids\/kids-cluster-la-vanguardia\/"},"modified":"2020-03-24T17:36:06","modified_gmt":"2020-03-24T16:36:06","slug":"kids-cluster-la-vanguardia","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/en\/kids-cluster-la-vanguardia\/","title":{"rendered":"KID&#8217;S CLUSTER colabora con La Vanguardia en un art\u00edculo sobre marketing neonatal"},"content":{"rendered":"<ul>\n<li>Lee el <a href=\"https:\/\/www.lavanguardia.com\/economia\/20200314\/474101338943\/marketing-neonatal-publicidad-estrategias-embarazadas-mamas-brl.html\">art\u00edculo <\/a>completo<\/li>\n<li>Acceso al <a href=\"https:\/\/www.lavanguardia.com\/economia\/20200317\/474204764097\/marketing-neonatal-madres-padres-futuro-brl.html\">v\u00eddeo <\/a>resumen<\/li>\n<\/ul>\n<p>El pasado jueves Anna Lopez, directora de KID&#8217;S CLUSTER, colabor\u00f3 con La Vanguardia en un art\u00edculo sobre <strong>el presente y el futuro del sector de los productos y servicios para padres y madres primerizos<\/strong>.\u00a0A pesar de los bajos \u00edndices de natalidad, se trata de un mercado en auge al que se le abren un sinf\u00edn de probabilidades.<\/p>\n<p>Des de KID&#8217;S CLUSTER explicamos el porqu\u00e9 de este contraste entre la baja natalidad y la expansi\u00f3n de este sector. Las razones las encontramos en las inquietudes, gustos y necesidades de la actual generaci\u00f3n de nuevos padres y madres: los <strong>millennials<\/strong>. Este grupo poblacional se caracteriza principalmente por su exigencia, el uso intensivo de las herramientas digitales,\u00a0 su confianza en la influencia de personas que no conocen directament, y su inclinaci\u00f3n por un consumo m\u00e1s responsable y un menor impacto medioambiental en su actividad vital.<\/p>\n<p>Mayra Adell, directora de\u00a0ExpoNad\u00f3, la feria del beb\u00e9 con m\u00e1s presencia en Catalunya y asociada a KID&#8217;S CLUSTER. tambi\u00e9n particip\u00f3 en esta entrevista aportando una visi\u00f3n global sobre las tendencias del sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lee el art\u00edculo completo Acceso al v\u00eddeo resumen El pasado jueves Anna Lopez, directora de KID&#8217;S CLUSTER, colabor\u00f3 con La Vanguardia en un art\u00edculo sobre  [&#8230;]<\/p>\n","protected":false},"author":1430,"featured_media":14577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-14857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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