{"id":12231,"date":"2019-05-29T16:52:53","date_gmt":"2019-05-29T15:52:53","guid":{"rendered":"https:\/\/imago-mc.com\/pruebas\/kids\/cicle-comunicacio-digital-storytelling\/"},"modified":"2019-05-29T16:52:53","modified_gmt":"2019-05-29T15:52:53","slug":"cicle-comunicacio-digital-storytelling","status":"publish","type":"post","link":"https:\/\/www.kids-cluster.com\/en\/cicle-comunicacio-digital-storytelling\/","title":{"rendered":"Storytelling: l&#8217;art d&#8217;explicar hist\u00f2ries"},"content":{"rendered":"<ul>\n<li><strong>En el marc del Cicle de Comunicaci\u00f3 Digital, els socis de KID&#8217;S CLUSTER han assistit a una masterclass sobre storytelling a c\u00e0rrec de Toni Tugores<\/strong><\/li>\n<li><strong>La primera de les tres sessions del cicle va tractar sobre la definici\u00f3 de les diferents audi\u00e8ncies que conformen el mercat infantil i familiar, de la m\u00e0 d&#8217;Afterscool i The\u00a0Modern Kids and Family<\/strong><\/li>\n<\/ul>\n<p><strong>Barcelona, 14 de maig de 2019<\/strong><\/p>\n<p>Les <strong>xarxes socials<\/strong> juguen un paper clau en la <strong>captaci\u00f3 i fidelitzaci\u00f3 de clients<\/strong>. Les marques comercials tenen l&#8217;oportunitat de crear comunitats a les diferents xarxes, la qual cosa els permet estar en contacte directe amb el seu p\u00fablic objectiu i analitzar-ne els h\u00e0bits i comportaments. Elaborar i seguir una estrat\u00e8gia de comunicaci\u00f3 digital permet a les organitzacions no nom\u00e9s potenciar la seva imatge de marca, si no tamb\u00e9 <strong>generar <em>engagement <\/em>amb el p\u00fablic, guanyar posicionament i generar coneixement i confian\u00e7a<\/strong>. Amb la intenci\u00f3 de donar resposta a les necessitats de les seves empreses i organitzacions membres, KID\u2019S CLUSTER ha organitzat un<strong> cicle de tres sessions formatives sobre comunicaci\u00f3 digital<\/strong> que tenen per objectiu impulsar les estrat\u00e8gies digitals de les empreses orientades al mercat infantil i familiar.<\/p>\n<p>El cicle cobrir\u00e0 tres aspectes clau a tenir en compte a l\u2019hora de dissenyar una estrat\u00e8gia de comunicaci\u00f3 digital coherent i efectiva: l\u2019an\u00e0lisi de l\u2019entorn i la <strong>segmentaci\u00f3 del p\u00fablic objectiu<\/strong>; l\u2019elaboraci\u00f3 d\u2019un <strong>relat que permeti connectar amb el target<\/strong> a trav\u00e9s de missatges memorables; i, finalment, el <strong>retorn de la inversi\u00f3<\/strong> i la pres\u00e8ncia a xarxes.<\/p>\n<p>El passat 14 de maig, els socis de KID&#8217;S CLUSTER van poder gaudir d&#8217;una trepidant masterclass de la m\u00e0 de Toni Tugores, Director Creatiu a Aftershare.TV, l&#8217;empresa del medi\u00e0tic publicista Risto Mejide, i professor a Complot Escuela de Creativos. Tugores va donar les claus de l&#8217;art d&#8217;explicar hist\u00f2ries: <strong>emotivitat, experi\u00e8ncia, humanitzaci\u00f3 de les marques i personalitzaci\u00f3 o resson\u00e0ncia<\/strong> s\u00f3n alguns dels exigents requisits que hem de complir a l&#8217;hora de crear relats rellevants i memorables.<\/p>\n<p>El cicle tancar\u00e0 properament amb una darrera sessi\u00f3 sobre el retorn d&#8217;invertir en comunicaci\u00f3 m\u00e9s enll\u00e0 de la pres\u00e8ncia a xarxes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el marc del Cicle de Comunicaci\u00f3 Digital, els socis de KID&#8217;S CLUSTER han assistit a una masterclass sobre storytelling a c\u00e0rrec de Toni Tugores  [&#8230;]<\/p>\n","protected":false},"author":1430,"featured_media":12227,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-12231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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