Now Upon a Time

Once upon a time there were princesses who were vulnerable and capricious. But those times are already over. This is how he heads the NowUponATime website, an ambitious storytelling project aimed at rewriting classic tales with a modern message and a clear empowerment for people..

The project is promoted by the prestigious communication agency The Martin Agency (with 350 collaborators from 23 different countries). The stories have been rewritten with the values ​​of today’s society, breaking all stereotypes, but continuing to think about their original audience: boys and girls. The stories can be read or heard from the voice of professional storytellers, as they are posted on the website or on the SoundCloud platform. The Little Mermaid, Robin Hood or Sleeping Beauty are 3 of the six stories published. The promoters of the initiative recommend explaining these stories to the sons and daughters, and even comparing them with the original ones to highlight the differences in roles and messages.

Habbi Habbi, a pen for learning languages

This is the story of two enterprising mothers who are looking for an educational product for their sons and daughters that is attractive and does not involve connecting to the internet or any screen. And they find it.

Is called Habbi Habbi. It consists of a pencil that helps to learn languages. It is a reading pencil that when the boy or girl places it on any point of the Habbi Habbi stories the pencil translates the word that defines the indicated illustration into audio. In addition, the book includes surprises, since in addition to words there are also points where sounds or even songs are reproduced. In this way, children can spend a lot of time in front of books learning vocabulary in Spanish or English (at the moment these are the two languages ​​that the product offers). An activity that, logically, is even more enriching if shared with the family.

In the Habbi Habbi online store you can buy for 100 $ the initial pack that includes the reading pencil and four stories about first words, first sentences, emotions and professions. The reception has been so good that a dozen new books are already in preparation.

Perfect glasses for your child

A small start-up from Ohio, in the United States, offers glasses that perfectly fit the size and structure of your son or daughter’s face, and, best of all, at a reasonable price. The secret is in the use of 3D printing technology.

Fitz Frames only manufactures unique glasses and on demand. The user must download an application for the mobile and with it first choose the style of glasses they like (mainly shape and colors). Then you must use the app to measure the structure of your face, and the order is launched. A 3D printer manufactures the custom glasses and once you have the frame the necessary crystals are added, including those that have an eye doctor’s prescription. In a few days the glasses are sent home for a price of 95 dollars.

The business model is round. The company must not have any type of stock, customers get a unique product at a reasonable price and that adapts perfectly to the needs. And, of course, that can be repeated every time the boy or girl has grown and has changed the shape of the face. As if that were not enough, and knowing how difficult it is for children not to break or lose their glasses, they offer a subscription service of $ 185 per year with as many spare glasses as necessary.

Fighting the fake news

Internet is a dangerous environment for children. In a few clicks you can find all kinds of images and comments or even be subject to attacks. For this reason, in 2017 Google launched an Internet literacy program called Be Internet Awesome, which aims to help children between 7 and 11 years to make safe use of the network. And a few months ago this program was expanded with new content aimed at detecting fake news.

This new pack of Be Internet Awesome includes six lessons designed by experts in education and designed to be used in the classroom. The lessons include all kinds of materials and activities to teach students to detect if the contents are false, if they have been taken out of context or if they are published with harmful objectives. In one of them called “Frame It”, for example, they explain how adding or removing an item from an image can totally modify the meaning of the content.

The program is completely free and available in 9 different languages, including English and Spanish.


A lot of technology and few screen. This is the basic recipe of Spot, an innovative toy developed by New Deal Design and that, at the moment, is still in the prototype phase.

It is a device that integrates an optical lens, object recognition software and machine learning technology. The result is an object that is shaped like a hand dryer and that identifies the things it finds in nature. Once recognized, the device translates with voice the explanation of what it has seen. In addition, once the discovery phase is over, Spot transforms the collection of things into a story with a narrative thread that changes as new things are incorporated. This story is narrated with voice but can also be projected on any surface from the same device.

Spot is a toy that applies the latest technology to encourage children between the ages of 5 and 9 to go outside or to nature and investigate their surroundings. It is a technologically very advanced instrument but designed to stimulate your interest, your learning and your personal growth away from the screens.

The Wonder

“The Wonder is designed to make family life more cheerful. It is a space for recreation, experiences and human connection for all ages. You can relax with friends while your children play, or turn off the phone and pick up a brush with your son (without dirtying his floor) The days are long and the years are short: we make the most of it. ”

With this introduction, The Wonder wants to convince fathers and mothers to pay an annual fee of $ 4,800 so that their sons and daughters can enjoy this innovative space located in the Tribeca neighborhood of New York. It is a service inspired by the philosophy of spaces such as the popular WeWork, in which in exchange for a generous fee, you can enjoy quality services in a more exclusive environment. In The Wonder there are all kinds of toys, costumes, books and other elements for children’s fun. Training classes are given. Tales are told. You can also find a children’s buffet menu of healthy products, biodegradable diapers and all kinds of organic body lotions. But, in addition, the details are taken care of to the fullest, to the point that in the space of leaving the strollers a person passes the vacuum cleaner to clean them of the crumbs that may have caused the children on the way to The Wonder.

The Wonder opened last September after getting 2 million euros from investors who fully trust the idea.

Best babycaring in the world

During the Christmas holidays, the heart of New York boils of people who do all kinds of shopping. A consumer marathon that is difficult to manage with the whole family. Aware of this, those responsible for the CAMP Store toy store have created such an attractive service for parents as for children: a pajama party. CAMP monitors stay for three hours with your children in the impressive experiential store on Fifth Avenue. We are talking about a spectacular space with thousands of toys for all ages but in which they can also participate in the mini-disco, craft workshop and stories, among many other things and until 9 at night.

The business for CAMP Store is round: they attract parents with children to the stores, enter $ 60 for the service they provide to children (who spend three hours testing CAMP toys) and provide a service that no other competitor Direct can give.

CAMP Store is one of the experiential reference stores in the children’s segment for its capacity for innovation and attraction.

The essential pack to travel by plane

On September 2, Labor Day was celebrated in the United States, a holiday that always means a three-day weekend, ideal for internal tourism. In fact, 15 million journeys were planned by plane, and many of them were in the family. Aware of this, Kraft Foods launched the In-Flight Relief Pack, a backpack full of essential things to have a calm and paceful journey.

The backpack includes some cheese bars with which girls and boys can make figures before eating them. Figures that have to fit into the spaces in the book included in the pack. Inside the bag there is also an ergonomic travel pillow, a mask for the eyes and headphones, which can both be used by children and their companions.

Bixbee, imagination and business

This September, Chicago will host a Bixbee Imagination Station for three weeks, an interactive and itinerant show aimed at children and who have been dubbed “a safari of imagination”. Thanks to a lot of technological resources, attendees can become a selfie in the mouth of a shark, share hidden secrets to flowers, ride on a unicorn inside the Rainbow or shoot a spectacular game of lights and effects with the rhythm of a drum. Tickets cost from $ 15, but there are also packs for groups and you can even reserve the space to celebrate anniversary parties.

Bixbee is a brand of children’s clothing founded in San Francisco in 2011. And one of the ways it has found to gain visibility, promote its products and obtain higher income is through this interactive show in pop-up format and, for Of course, it also includes a product shop.

The shoes that grows

According to the United Nations there are 783 million people living with less than two dollars a day, and millions of these people are children who sometimes do not have to eat and almost never to buy shoes. From here BECAUSE was born, a young company that already bills $ 2.5 million annually, manufacturing products to improve the lives of these people.

One of the most amazing products is sandals that can be extensible up to five sizes and ultra-resistant. They cost between $ 15 and $ 20 and are designed to be purchased by NGOs, administrations or individuals who want to distribute them in the countries most in need. The idea of a business model should not be bad, since only in 2018 more than 100,000 pairs of extensible shoes were sold. The same company also has manufactured anti-malaria stores so that children can sleep without contracting the disease.