Now Upon a Time

Once upon a time there were princesses who were vulnerable and capricious. But those times are already over. This is how he heads the NowUponATime website, an ambitious storytelling project aimed at rewriting classic tales with a modern message and a clear empowerment for people..

The project is promoted by the prestigious communication agency The Martin Agency (with 350 collaborators from 23 different countries). The stories have been rewritten with the values ​​of today’s society, breaking all stereotypes, but continuing to think about their original audience: boys and girls. The stories can be read or heard from the voice of professional storytellers, as they are posted on the website or on the SoundCloud platform. The Little Mermaid, Robin Hood or Sleeping Beauty are 3 of the six stories published. The promoters of the initiative recommend explaining these stories to the sons and daughters, and even comparing them with the original ones to highlight the differences in roles and messages.

Habbi Habbi, a pen for learning languages

This is the story of two enterprising mothers who are looking for an educational product for their sons and daughters that is attractive and does not involve connecting to the internet or any screen. And they find it.

Is called Habbi Habbi. It consists of a pencil that helps to learn languages. It is a reading pencil that when the boy or girl places it on any point of the Habbi Habbi stories the pencil translates the word that defines the indicated illustration into audio. In addition, the book includes surprises, since in addition to words there are also points where sounds or even songs are reproduced. In this way, children can spend a lot of time in front of books learning vocabulary in Spanish or English (at the moment these are the two languages ​​that the product offers). An activity that, logically, is even more enriching if shared with the family.

In the Habbi Habbi online store you can buy for 100 $ the initial pack that includes the reading pencil and four stories about first words, first sentences, emotions and professions. The reception has been so good that a dozen new books are already in preparation.

Screenless interactive toy

Yoto is a London start-up that has developed an educational and interactive toy without screens. Thanks to the Yoto Player, children can listen to music, listen to stories and learn a lot of things from a young age safely and without having to interact with any screen. The system works by cards, which are inserted into a slot and Yoto plays the content. This allows restricting the appropriate content exclusively to the age of the children.

There are 6 card categories: stories, music, podcasts, activities, sound effects, and radio. There’s also a Make Your Own card, where kids can upload their own homemade content. The player, although it can be charged, also works on battery power, making it portable. Yoto Player can also be programmed as a bedside light, so it automatically turns off after one hour of operation. It costs £ 80 and £ 60 a year to receive new content regularly at home.

Stay-at-Home Play Packs

Toys’R’Us Canada has just launched the Stay-At-Home Play Packs initiative. These are toy packs that are sold exclusively online aimed at facilitating family play while the confinement lasts and children do not go to school. The games are grouped and thought to be able to encourage and develop skills such as creativity, construction and sensory perception.

Toys’R’Us has created two different packs. One is aimed at boys and girls up to 4 years old, and the other for boys and girls between 5 and 10 years old. Games can be shared with the family or they can also be a resource to leave mothers and teleworkers alone. Obviously, it is also a formula for the company to sell stock and encourage online purchases at a time when the face-to-face stores close.

Toys’R’Us Canada is also driving social media campaigns targeting the younger audience, such as the WashYourHands Challenge promoted to TikTok.