Toys’R’Us Canada has just launched the Stay-At-Home Play Packs initiative. These are toy packs that are sold exclusively online aimed at facilitating family play while the confinement lasts and children do not go to school. The games are grouped and thought to be able to encourage and develop skills such as creativity, construction and sensory perception.
Toys’R’Us has created two different packs. One is aimed at boys and girls up to 4 years old, and the other for boys and girls between 5 and 10 years old. Games can be shared with the family or they can also be a resource to leave mothers and teleworkers alone. Obviously, it is also a formula for the company to sell stock and encourage online purchases at a time when the face-to-face stores close.
Toys’R’Us Canada is also driving social media campaigns targeting the younger audience, such as the WashYourHands Challenge promoted to TikTok.
