Clothes for children and for girls. Without distinction and without differences. This is the proposal launched by the Swedish firm Toca Boca, which until now was exclusively dedicated to children’s games for mobile devices. The company always works with four fundamental values: game, innovation, quality and inclusion, values that have now led to the field of children’s clothing that has begun to be marketed this summer under the Target brand.
In his pieces there is no gender designation in the labeling, there are no colors or roles identifying gender in the design of the products. And yes … to solve some situations in the shops have accepted that Target is located just in the middle between the sections of clothes of boys and of girls.
https://www.fastcodesign.com/90132191/target-debuts-an-all-gender-kids-product-line






