Knowledge and awareness of the rights of transgender people has increased significantly in recent years, but also transphobia. And the transphobia is incredibly harmful, with studies showing that 41% of trans people have tried to commit suicide at some point. However, nobody is born transphobic. Therefore, when the organization Gender Creative Kids Canada asked for proposals to make the world a more tolerant place for trans youth, the most successful was a toy.
Sam is a small toy with a great mission: to illustrate the emotions felt by many children who question their gender identity, improving understanding and empathy through the game. At the moment five hundred units of this toy have already been distributed among different Canadian schools. The toys are accompanied by resources so that educators can teach children what trans-growing means.