When the children arrive at the restaurant that the Richtree Market chain has the Eaton Center in Toronto, they find huge screens at their height where are projected all kinds of interactive games aimed at promoting healthy habits and food. By interacting with these screens, children can collect the food grown on a digital farm, design their own healthy menus or create their pizzas with the ingredients they choose. They can also see what happens in the kitchen of the restaurants where they will eat after a while.
The strategy of Richtree Market is to attract the family public concerned about healthy eating. And, at the same time, offer a playful environment to children where they also learn all the process that there is until food arrives at your table.