On September 2, Labor Day was celebrated in the United States, a holiday that always means a three-day weekend, ideal for internal tourism. In fact, 15 million journeys were planned by plane, and many of them were in the family. Aware of this, Kraft Foods launched the In-Flight Relief Pack, a backpack full of essential things to have a calm and paceful journey.
The backpack includes some cheese bars with which girls and boys can make figures before eating them. Figures that have to fit into the spaces in the book included in the pack. Inside the bag there is also an ergonomic travel pillow, a mask for the eyes and headphones, which can both be used by children and their companions.