The quiet hour

Entertainer Ltd. is the largest independent toy retailer in the United Kingdom, operating in more than 170 stores. And coinciding with this Christmas campaign, has started programming its “Quiet Hours”. For a few hours, the store reduces lighting and noise to create a quieter, safer and more suitable environment for people with autism. The objective of the measure is to consolidate optimal time slots to facilitate purchases for these people and, at the same time, disseminate and sensitize customers about this disease.

And it is that according to the National Autistic Society, more than half of the 700,000 people who suffer from autism and their families do not leave home to avoid the reactions of people to the effects of autism, and even 28% have been invited to leave of establishments for the behaviors derived from the disease.

Other establishments in the United Kingdom, such as TESCO or Morrisons supermarkets, have also promoted similar initiatives, all backed by the main foundations of support for people with autism.

Best toys catalogue

ASDA is an important and popular supermarket chain in the United Kingdom that occupies 165,000 people in its 633 stores. In recent weeks ASDA has made headlines in the catalog of the toys section.

Given the uncertainty that each Christmas season generated for those responsible to know what would be the favorite toys for children decided to ask. Thus, one day in July, 500 boys and girls between 2 and 14 years old were able to try all the toys that would be available in the Christmas campaign. A team called “game inspectors” measured the children’s reactions to each product, the time they spent playing and facial expressions. This, completed with the note that the children put to each toy, allowed ASDA to rank with the 100 best toys and added the legend “Chosen by Kids”.

In anticipation of the good results of the campaign, ASDA has increased by 20% the stock of the 20 toys that lead this innovative list so useful for Christmas shopping.

Best babycaring in the world

During the Christmas holidays, the heart of New York boils of people who do all kinds of shopping. A consumer marathon that is difficult to manage with the whole family. Aware of this, those responsible for the CAMP Store toy store have created such an attractive service for parents as for children: a pajama party. CAMP monitors stay for three hours with your children in the impressive experiential store on Fifth Avenue. We are talking about a spectacular space with thousands of toys for all ages but in which they can also participate in the mini-disco, craft workshop and stories, among many other things and until 9 at night.

The business for CAMP Store is round: they attract parents with children to the stores, enter $ 60 for the service they provide to children (who spend three hours testing CAMP toys) and provide a service that no other competitor Direct can give.

CAMP Store is one of the experiential reference stores in the children’s segment for its capacity for innovation and attraction.

Kid’s Cavern

Last autumn, Metquarter de Liverpool opened a new concept of clothing store aimed at children: Kid ‘s Cavern. It occupies an area of 1,400 square meters designed, specifically, for children. The examples of how it has been put into practice are multiple. The whole store is on one level, there is no corridor or point so you can not pass a stroller, there is a bar with refreshing drinks and treats, a children’s hairdresser, an area with iPads available and a huge videowall where they are projected images of the own small customers inside the store. It is what is known as “experiential retail”.

Kid’s Cavern is the most important independent retailer in the United Kingdom, and sells children’s clothing and shoes from more than 130 different brands.