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The essential pack to travel by plane

On September 2, Labor Day was celebrated in the United States, a holiday that always means a three-day weekend, ideal for internal tourism. In fact, 15 million journeys were planned by plane, and many of them were in the family. Aware of this, Kraft Foods launched the In-Flight Relief Pack, a backpack full of essential things to have a calm and paceful journey.

The backpack includes some cheese bars with which girls and boys can make figures before eating them. Figures that have to fit into the spaces in the book included in the pack. Inside the bag there is also an ergonomic travel pillow, a mask for the eyes and headphones, which can both be used by children and their companions.

Salad Frosting

This is a new food product designed by the multinational Kraft foods that should help children to eat more vegetables. It is a topping, a kind of glazed sauce, which is served in a tube designed to attract the attention of the little ones. Kraft Foods has tried to make a sauce as healthy as possible, using only 1 gram of sugar per serving, when other similar sauces use 20.

The product has been developed after different focus groups with potential users and to carry out different market studies. At the moment you can only try participating in a contest through social networks. If it is shown to be successful, the product will be mass marketed.