Playing with boxes

Every family has ever seen how a child enjoyed more by playing with the box that contained a toy than with the toy itself. And those responsible for IKEA have also seen it. And that’s why they’ve thrown away the IKEA Toybox App.

It is an application for mobile devices that uses augmented reality to show the huge possibilities for the game that any box of any furniture purchased from the Swedish giant can offer. Rockets, castles, butterfly wings or sharks are just some of the possibilities that the app presents to the user. In addition, it explains in detail how the box should be handled to obtain the desired result. The project, which was conceived and executed in just five weeks, was presented at the last Cannes festival in the creativity section and received fantastic reviews from specialized media.