The children’s television channel Nicleodeon has acquired Sparkler, a content platform specialized in children’s audiences, with the aim of enriching its proposal and loyalty to its audience. The idea of the operation is to ensure that Nickleodeon viewers are not satisfied when they see episodes of the Canine Patrol or any other series, they can then access educational games with their favorite characters, see exclusive content without advertising and adjusted to its age, and even give parents tools to play with their children without having to have a screen nearby. The result of the project is a subscription service called Noggin.
One of the strengths of the new service is the background it provides, with professionals in the education sector and children’s content with more than 30 years of experience. Sparkler professionals have worked regularly with educational and social services and health centers.