Last autumn, Metquarter de Liverpool opened a new concept of clothing store aimed at children: Kid ‘s Cavern. It occupies an area of 1,400 square meters designed, specifically, for children. The examples of how it has been put into practice are multiple. The whole store is on one level, there is no corridor or point so you can not pass a stroller, there is a bar with refreshing drinks and treats, a children’s hairdresser, an area with iPads available and a huge videowall where they are projected images of the own small customers inside the store. It is what is known as “experiential retail”.
Kid’s Cavern is the most important independent retailer in the United Kingdom, and sells children’s clothing and shoes from more than 130 different brands.