Creatable World are the first Mattel dolls without gender. This means that they are neutral and customizable so that any child can be identified without prejudice or stereotypes. You can choose dolls with short or long hair, and with all kinds of accessories and accessories that are purchased separately. This allows children to create a character exactly as they want. At the moment 6 different models have been launched at a price of $ 30 each and aimed at people over 6 years old.
With this measure, the world’s leading toy manufacturer adds to the trend of creating gender and gender-neutral products and services. There are children’s clothing brands, for example, that have been designing neutral pieces for years and that do not separate the product by gender in their stores.