Toy rental

How many times have we seen a stuffed toy after very little use? The problem is widespread in many places on the planet, but it is being resolved thanks to initiatives such as those of FlexiPlay. It is a toy rental service that gives access to hundreds of toys in exchange for a flat rate. This Australian service offers a kind of monthly, quarterly or semi-monthly renting of toys (depending on family preferences). Toys are chosen by the children from the web page and FlexiPlay brings them and collects them at the subscriber’s customer service home.
This business model is also being promoted in other countries like India, with Toys On Rent as the ultimate exponent.

Sony teaches you how to program playing

Sony Global Education has been added to the group of companies that are developing toys that serve to learn the basics of computer programming. The product is called KOOV and is a game of pieces similar to Lego that allows to build robots and give them life thanks to sensors, motors and small informatic indications developed by the users themselves. In this way, children approach elemental concepts such as design, programming and robotics playing with colored pieces.
KOOV accompanies the pieces with an application for mobile devices that facilitates the previous design with a 3D simulator and that facilitates maximum programming with the “drag & drop” system to drag the different instructions.

Solar prevention sticks

An Australian manufacturer has begun marketing the so-called “Sundicators”. These are stickers that are placed on the clothes or on the skin and which can be applied even to sun-cream. When the color of the sticker changes, it is the signal to cover the skin with more protective cream or, directly, with some piece of clothing. These stickers, one single use and water-resistant, have been very well received by families, schools and organizers of outdoor activities, which can be quiet in relation to children’s sun exposure.

Skin cancer is the most frequent in Australia, to the point that two out of three Australians will be diagnosed with skin cancer before reaching 70 years. In Catalonia the figures are not so high but the cases detected are tripled every 10 years. 90% of all cases could be simply eliminated with prevention and early detection.

Genderless clothing

Clothes for children and for girls. Without distinction and without differences. This is the proposal launched by the Swedish firm Toca Boca, which until now was exclusively dedicated to children’s games for mobile devices. The company always works with four fundamental values: game, innovation, quality and inclusion, values that have now led to the field of children’s clothing that has begun to be marketed this summer under the Target brand.
In his pieces there is no gender designation in the labeling, there are no colors or roles identifying gender in the design of the products. And yes … to solve some situations in the shops have accepted that Target is located just in the middle between the sections of clothes of boys and of girls.

Dough to teach electronics

Technology Will Save Us is a group of educators and designers who develop toys that force the scientific and technological instincts of the boys and girls that use them. His latest creation is Dough Universe, a kit designed for children between 4 and 7 years old that allows to create dough figures with a very special property: they can come alive. Dough is highly conductive and with the right tools they can emit sounds, light and even jump. Toy costs only 27 euros and has sparked the admiration of media specialized in innovation and education.

The new generation of car booster seats has arrived

A car booster 10 times smaller and lighter but equally safe? This is what MIFOLD company says, which has won the award for the Most Innovative Product for Children awarded by the Association of Manufacturers of the United States. In fact, MIFOLD technically is not a car booster, since instead of raising the child to adapt to the seat belt, it makes lower the belt to adapt to the child. MIFOLD is suitable for children between 4 and 12 years old and costs around 50$. In addition to being optimal for any family it seems an ideal option for taxi drivers, carpooling companies (Uber type or Cabify) or traditional car rental companies.

Encouraging innovation and entrepreneurship

A non-profit organization is developing a specific program to encourage innovation among public school students in some countries of Latin America. Aware that many of the students will have to generate their own workplace and that the public education system does not have the necessary resources or training, the members of this entity have created the IDEAKIDZ platform and a series of specific materials so that any teacher can easily incorporate it into their classes with a mobile app. These contents will be free of charge so that anyone from anywhere in the world can use them. The promoters of the initiative envisage completing version 1.0 of the platform in May 2018.

Paint in the car

Car rental company Hertz has presented a more thought-out car for children than in parents. It incorporates an attractive upholstery with children’s drawings about to be colored. According to the company, the objective is that the car journey is not a boring thing, but it is already part of the fun of the trip. The “paintable” car is a family car rental that all its interior is available to be colored first and, of course, cleaned later.

Adéu al comerç de productes infantils?

La cadena de roba infantil Gymboree tancarà el 40% de les seves 1.281 botigues que tenia als Estats Units. El motiu és el mateix que afecta a tot el sector del retail: el comerç electrònic. Un estudi publicat per Credit Suisse pronostica el tancament del 25% dels centres comercials dels Estats Units en els propers 5 anys.