A back to school kit

The subscription-based business model is taking root in the United States, and some companies are already evolving and adding differentiating elements. This is the case of KidBox, which offers children’s clothing. The clients of this company establish the profile of the boy or girl they want to wear (colors, character, priorities…), and from there they create a box that includes six or seven pieces of clothing and that is received each season (spring, summer, autumn and winter) and an extra back to school.

The novelty is that the client does not have to keep all the products that go in the box, and only pays for those who end up buying. Of course, if you keep the entire box, KidBox gives a set of children’s clothing to charities. In addition, the customer also has the option to skip one of the seasonal shipments, if deemed appropriate.

The price of the service is only 90 euros per year, and has no shipping costs in the United States. The company was born four years ago and has not stopped growing with this business model.

Multicultural colors

Children who draw and paint with wax colors already have within their reach a specific range for skin colors. The company Crayola has just launched a collection with eight colors that represent the majority of skin colors that can be found on the planet. The objective is that children can make artistic creations more realistic and inclusive and, at the same time, see racial diversity as something enriching. The wax colors are large in size and are made without any toxic product.

The Multicultural Large Crayons 8 Count pack can be purchased on the Crayola website for a price over two euros. At the time, the company had already created a similar line with washable markers.

Salad Frosting

This is a new food product designed by the multinational Kraft foods that should help children to eat more vegetables. It is a topping, a kind of glazed sauce, which is served in a tube designed to attract the attention of the little ones. Kraft Foods has tried to make a sauce as healthy as possible, using only 1 gram of sugar per serving, when other similar sauces use 20.

The product has been developed after different focus groups with potential users and to carry out different market studies. At the moment you can only try participating in a contest through social networks. If it is shown to be successful, the product will be mass marketed.

Pix:Mini, the lighting backpack

Margaret Rimek is a young Ukrainian entrepreneur who has invented a product with great commercial outlet. It is a backpack to go to school but its front is a screen with 256 LEDS points, so each day the child can show a different drawing or message. The content shown on the screen is designed from an application for mobile devices and connected via Bluetooth. This app also allows you to share the creations with other users.

Pix:Mini has other surprising features: the screen is flexible, is made of waterproof material and has an ergonomic design to ensure that it does not damage the user’s back. In addition, the system offers high visibility when there is little light, which makes it ideal for children traveling on a scooter or bicycle.

This project has been created thanks to the Kickstarter crowdfunding platform, where it has collected more than € 34,000 from the 13,000 that had been set as the initial target. The product will go on sale online in a matter of weeks and will have a price close to 120 euros.

Bec-Dot, the toy to learn braille

Rebecca is a three year old girl who was born deaf. Their parents had to learn the sign language to communicate with her, and when they did, they learned that Rebecca suffered from Usher syndrome, a rare disease that also affects vision. That is, her daughter will also be blind before reaching 10 years.

As a result of this dramatic situation they came across another reality: there are very few toys designed for children with visual impairments, and no one to learn to read with the Braille system. Faced with this scenario, the father of Rebecca, who is a computer engineer, decided to create one. The result is Bec-Dot, a rectangular box that teaches children to read in Braille using figures, letters and pieces of colors. The toy is printed in 3D and is linked to an app that allows you to program the words to learn.

The toy has won the Not Impossible Limitless Award, awarded to one of the most important electronics fairs in the world. Now the goal is to produce and sell at a very low price so that children with vision problems can play on the planet.

Holo Cap

It is only a prototype but allows to see perfectly what is the trend in the design of last generation products: what is known as Mixed Reality. It would be the creation of new environments thanks to relate the real world with virtual worlds.

In this case, the product is a children’s hat that incorporates a virtual and augmented reality viewer. It is, then, an alternative to virtual reality glasses, which cause a great immersion, but to the point that they disconnect the user from the real world. In this case, not … in this case, the Holo Cap allows children to continue exploring the real world but, simultaneously, receive additional information they need in the viewer. That is … looking at a plant can know immediately what it is called and what medicinal properties it can have. In addition, the viewer hides automatically when it is not used.

The Holo Cap has been devised by two Korean designers: Hwang Daye and Yeseul Han.

Kid’s Cavern

Last autumn, Metquarter de Liverpool opened a new concept of clothing store aimed at children: Kid ‘s Cavern. It occupies an area of 1,400 square meters designed, specifically, for children. The examples of how it has been put into practice are multiple. The whole store is on one level, there is no corridor or point so you can not pass a stroller, there is a bar with refreshing drinks and treats, a children’s hairdresser, an area with iPads available and a huge videowall where they are projected images of the own small customers inside the store. It is what is known as “experiential retail”.

Kid’s Cavern is the most important independent retailer in the United Kingdom, and sells children’s clothing and shoes from more than 130 different brands.

Spark Plug

Scalextric cars can now be controlled from the mobile device, thanks to an app that replaces the traditional manual control. But this innovation offers much more to the player: from the app can restrict the power of other players, play music prepared in digital libraries while doing the race, listen to the special effects of the motor world, as well as customize other aspects of the race to turn it into an immersive experience.

For now, the Spark Plug can only be booked on the official website of the company for a price of 14.99 pounds sterling (16.75 euros), but it is expected that it will begin to reach all stores this fall, at point for the Christmas campaign.


STEMtrunk is an optimal example of how the business model for the children’s sector is changing. This company offers a rental service for educational toys. For $39 per month, users of this platform can have the toy they want as long as they want. They should only select it online and a transport company takes it home and will pick it up and replace it with another one when the child is tired.

This is not the first experience of renting toys, but it does have some peculiarities: the first is that the entire catalog of available products is based on STEM criteria, that is, they are aimed at promoting knowledge and technological and scientific vocations. And all the toys are also supervised and approved by a pedagogical team. On the other hand, its product stock is also used in extracurricular classes in some centers in the United States, extending the life cycle of its toys even more.

Finally, STEMtrunk was also born in a very own way of the 21st century, such as crowdfunding platforms. In this case it was through the IndieGoGo website, where they received the necessary support from 102 people, families and schools to carry out the project.

Electro Hero Kit

Technology Will Save Us is a company that makes and sells DIY toys (do it yourself). These are kits to ride in which children have to strive and learn before getting the reward in the form of a toy. This company has seen in the great popularity of the movie “The Avengers” of Marvel an extraordinary business opportunity linked to licensing.

And is that children who buy the Electro Hero Kit can help their favorite superheroes, while learning basics related to electricity, light and conductivity. The kit carries enough material to fix the Iron Man reactor arc and Captain America’s protective shield. In addition, a mobile app poses specific missions to help the superheroes once the necessary electronic circuits that the toy poses are built.

The product has a price of €35 and you can also buy fun shirts to reaffirm the interest of the child or child with everything that surrounds the electronics.