Play without touching the toy

In the movie Minority Report, the character played by Tom Cruise used screens without touching them, only with the movements of his hands. Now this concept also reaches the world of toys.

In the last edition of the New York Toy Fair, a toy of only 40 dollars was awarded and it caused a sensation among the attendees. This is Supernova, a small drone that, instead of remote control, moves thanks to the five motion sensors that it incorporates. The user can, with only his hands, move this flying sphere and even perform more than 30 tricks depending on the gestures it provokes.

The toy has been developed by the Canadian company SpinMaster and is recommended for children from 8 years and up.

GoCab, taxi for children

GoCab is an electric bicycle designed to make a taxi for children. The GoCab can comfortably carry up to eight boys and girls sitting in the front compartment, while being driven by an adult. The bicycle in question, designed and marketed by the company Van Raam, has high technical performance: reverse, eight gears, disc brakes and parking brake, protector for sun and rain and even a compartment to store backpacks and bags. bags of small passengers.

The vehicle is intended for day care centers, schools, entities, or to accompany the park to groups of children at the end of classes. All in cities with bike lanes.

GoCab has won several awards, such as the International Eurobike Award, the Innovation Award from Amsterdam Rai and the Dutch Design Week award. Thanks to the success of the product, currently the company’s engineers are working on the development of a new model with even more and better features.

Morfboard, four toys in one

The Californian city of Santa Monica is the cradle of skating. And here was born the Morfboard, a toy called to be a bestseller among preadolescent boys and girls.

Morfboard is a skateboard that, depending on the elements that adapt, becomes a skateboard, a scooter, a jumping board or a board for balancing. They are, therefore, four toys in one thanks to the patented “Lock & Release” technology that guarantees the perfect integration of the different elements so that any of the final configuration options are perfectly adapted and can be used intensively without the risk of let it spoil.

The prices of the Morfboard vary according to the accessories that are bought, but if you want all the extensions to have the four toys, the price reaches $ 180. Morfboard has attracted the attention of different media in the United States for its versatility and innovative character.


One of the objects in which the use of plastic is more intensive are toys. But 90% of toys for children and babies have a life cycle of less than six months. With the aim of giving a new life to this plastic ecoBirdy was born, a company that collects toys that are not going to be used, recycles plastic and converts it into children’s furniture.

Each of the steps is designed from social responsibility, and a program has been created to involve schools, so that students become aware of the impact that plastic has on the environment and the importance of recycling. EcoBirdy was born a year ago with the aim of recycling 25,000 kilos of plastic from toys from the European Union, and for the moment it has already reached 55% of the targets, or what is the same, it has recycled more than 14,000 toys. The initiative has also collected different international awards.

Furniture made from recycled plastic can be purchased on the EcoBirdy website.

Ikumen Project

The Ikumen Project was promoted by the Japanese Ministry of Health, Labor and Welfare in 2010, when it found out that Japan is the developed country in which men spend less time doing household chores and caring for children. To fight this situation, offered an incentive plan with the aim of having workers ask for more paternity leave and reduce their working hours during the first six years of their children’s lives. There were also important benefits for companies that increased the number of permits requested, as well as training courses and workshops for parents.

In addition, the Ikumen Project was accompanied by a powerful publicity campaign that managed to change the perception of the parents who care for their sons and daughters. To the point that brands began to design products and to prepare communication campaigns aimed at this new segment and, by extension, non-sexist.


Chen, Meir and Yuval are three childhood friends who originally founded Storyball with the aim of facilitating rehabilitation and physiotherapy for young patients. But once they had the product in their hands they understood that they had created a product that combined the traditional game with interactive stories, and without the need for a screen in between. Something that had to be available to all the children of the planet.

The concept of Storyball is to create the illusion that the boy or girl is inside a videogame. But instead of pressing buttons, they must act really. That is… if they have to swim, it will be necessary to throw themselves into the water. The central element of the game is a ball the size of those used in baseball. Each ball includes a story with different gamified challenges that are announced through an audio: from fighting against evil people to dancing desperately. And, of course, the achievement of these challenges can be shared with friends. And, to round it off, the ball is covered with a silicone sleeve that represents a character. And each case incorporates new stories and new challenges to achieve. An app also allows to renew the content periodically and follow the progress of the player.

Storyball has financed thanks to the crowdfunding platform Kickstarter, achieving in a short time $ 136,000, five times more than the forecasts of the entrepreneurs. The toy will start selling in the next few days but it can be already booked.

Water balloons without balloons

Few things are more fun than a water balloon war. The problem is that to make them you have to use disposable plastic and then can not recover and pollute our environment. But balloon wars without balloons are closer than you think.

An American entrepreneur, Clarissa Redwine, has launched Splat! a kit for children to learn how to make spherifications of water and, in passing, some lessons in chemistry. And it is that to spherify water you only need two fairly common chemicals: calcium lactate and sodium alginate. When these two elements are mixed in the proper proportions, a jelly membrane is created in which any liquid can be injected into the interior. In addition, they are totally innocuous elements for people and animals, and, therefore, 100% safe for children.

The Splat! kits include the products and the seven steps that need to be followed to spherify water. The product is still in the phase of collecting funds to be able to put it on the market soon.

Sprout Pencil

The Sprout pencil is an almost normal pencil. Made of wood, with mines of 9 different colors to choose from and perfect for painting and drawing. But it incorporates a complementary and surprising use. And it is that when the pencil is finishing its useful life, it can be pricked upside down on some pot and after a few days a plant will start to grow.

The Sprout Pencil incorporates in its back a discrete capsule with vegetable seeds that will give a new life to the product and facilitate the understanding of the generation and consumption of resources.
This product, which can already be purchased on platforms such as Amazon in five-unit packs, is aimed at both the children’s audience for its pedagogical value and companies that are very sensitive to sustainability and want to corporatize it for events or as a gift for customers.

The most entertaining restaurant

When the children arrive at the restaurant that the Richtree Market chain has the Eaton Center in Toronto, they find huge screens at their height where are projected all kinds of interactive games aimed at promoting healthy habits and food. By interacting with these screens, children can collect the food grown on a digital farm, design their own healthy menus or create their pizzas with the ingredients they choose. They can also see what happens in the kitchen of the restaurants where they will eat after a while.

The strategy of Richtree Market is to attract the family public concerned about healthy eating. And, at the same time, offer a playful environment to children where they also learn all the process that there is until food arrives at your table.


The brightest school bike path

The City Council of Egedal, in Denmark, is implementing an intelligent lighting system in a bicycle path used, mainly, by students who go to school. The objective of the project is to encourage more children to use it and, at the same time, improve safety. And to design it the same students have participated in a co-creation project, together with municipal engineers and the companies that are building it.

The main contributions of the students have been in the field of intelligent lighting. The result is a variety of animal-shaped sculptures that appear along the way and, thanks to intelligent LED lights, cause visual effects such as stripes of a tiger or brown spots characteristic of a giraffe. In addition, users can preconfigure which animals they want illuminated in their wake thanks to an RFID reader that reads a label located on the user’s helmet. This makes the experience totally personalized whenever the helmet is used.