STEMtrunk

STEMtrunk is an optimal example of how the business model for the children’s sector is changing. This company offers a rental service for educational toys. For $39 per month, users of this platform can have the toy they want as long as they want. They should only select it online and a transport company takes it home and will pick it up and replace it with another one when the child is tired.

This is not the first experience of renting toys, but it does have some peculiarities: the first is that the entire catalog of available products is based on STEM criteria, that is, they are aimed at promoting knowledge and technological and scientific vocations. And all the toys are also supervised and approved by a pedagogical team. On the other hand, its product stock is also used in extracurricular classes in some centers in the United States, extending the life cycle of its toys even more.

Finally, STEMtrunk was also born in a very own way of the 21st century, such as crowdfunding platforms. In this case it was through the IndieGoGo website, where they received the necessary support from 102 people, families and schools to carry out the project.

Electro Hero Kit

Technology Will Save Us is a company that makes and sells DIY toys (do it yourself). These are kits to ride in which children have to strive and learn before getting the reward in the form of a toy. This company has seen in the great popularity of the movie “The Avengers” of Marvel an extraordinary business opportunity linked to licensing.

And is that children who buy the Electro Hero Kit can help their favorite superheroes, while learning basics related to electricity, light and conductivity. The kit carries enough material to fix the Iron Man reactor arc and Captain America’s protective shield. In addition, a mobile app poses specific missions to help the superheroes once the necessary electronic circuits that the toy poses are built.

The product has a price of €35 and you can also buy fun shirts to reaffirm the interest of the child or child with everything that surrounds the electronics.

Cartoons jump off the screens

Cartoons are bored of being only on the screens and begin to appear in the most unexpected environments. The fault lies with a technology called mapping combined with the imagination of artists Filip Sterckx and Antoon Verbeeck. These two Belgian artists have created a company specializing in mappings animation, where cartoons are projected on the tablecloth of a restaurant, the facade of a building, the walls of a school or the floor of a shopping center, to give some examples. The animated characters take full advantage of the new environments, and integrate in a surprising way.

The applications of this technology are very wide and varied: from product presentations to storytelling for children, going through practically any other communicative action imaginable. Skullmapping has carried out numerous projects in which children are protagonists. The highlight is Le Petit Chef, who presents the adventures of a small chef who appears on the same table as the diners. In can enjoy all families who hire a cruise to Celebrity Cruises.

The Classroom Project

A group of students from the Royal Danish Academy of Fine Arts analyzed how children study and concentrate in different environments. Experimenting with different systems and taking ergonomic restrictions into account, the young design group was able to present The Classroom Project at the Stockholm Furniture Fair.

The result is a collection of furniture with dynamic and simplistic designs that make it easy to extend the time of use by children and that seek a greater commitment of the students to the classroom and the material it contains. The collection includes folding desks, abstract seating and innovative storage systems. To ensure the success of the project, the nine young designers spent many hours analyzing the behavior of students in class, in different circumstances and subjects.

Learning the mobility of the future

Three San Francisco elementary schools are participating in a pilot program that consists of introducing the use of bicycles in urban environments into curricular subjects. Aware that large cities will increasingly have fewer private vehicles and that cycling is the most sustainable and healthy transport, the City Council and the local transport operator have chosen to try to introduce the use of bicycles to the agenda.

The program consists of the City Council approaching 100 bicycles and the respective helmets and locks in the school during a period of eight weeks. During this time, students must learn to travel with the bicycle and do so with absolute safety. The children who participate in the program do all the practices for bicycle lanes and parks in the city. After eight weeks the material moves to another school.


The first results are very positive. Fathers and mothers have valued the initiative very well, given that in many cases they did not know how to instruct their sons and daughters in the aspects of safety and circulation. Starting next fall, the program will be extended to more schools in the city.

https://www.sfexaminer.com/news/sf-elementary-school-students-gear-up-for-new-curriculum-with-100-free-bicycles-riding-lessons/

Helping children to choose healthy food

SpartanNash is a food distribution company in supermarkets that operates since 2013 in the northern United States. With the aim of helping the little ones to make decisions that bring them closer to a healthy diet, they have just launched the Kids Crew program.


This initiative is totally educational and wants to draw attention to the importance of a healthy diet and an active life among children and their parents. For this purpose, it has designed different activities in the same points of sale of its products. Thus, children can pick up and eat the fruit they want, take a guided tour by specialists in supermarkets and receive information on special needs in terms of food. Visits are also made to the company to explain the traceability of fresh products, and different specific dissemination contents have been created that are in digital format.


With this measure SpartanNash wants to do its bit to the enormous problem of childhood obesity in the United States, where 14.2% of children between 2 and 5 years old are already overweight, which means an increase of 8%. , 5% in just two years.

Brushing their teeth from the first day

Toothbrushes for babies. The product may seem to have little commercial outlet but the idea makes all the sense in the world: that babies acquire essential hygiene habits by imitating what their parents do.

The Austrian company MAM has launched the “Learn to Brush” kit that includes two practically identical brushes, one for practice and one for cleaning babies. The practice brush has an extra-long handle for easy use and a protector so that no damage is done inside the mouth. Once they have learned the movements and become familiar with the instrument, the babies can move on to their own brush, sized for small hands, with the small head and with an ultra-soft touch. Both brushes have been designed and developed by medical experts.

The product, which is indicated for babies from five months of age, is sold at a price of only six euros from MAM’s own online store. This brush kit has won the prize for best innovative product of 2019 by the Juvenile Products Manufacturers Association.

https://www.mambaby.com/shop/us_int/learn-to-brush-set-2774.html

The definitive toy store

A toy store with back doors, a musical bridge, a radio lab, a disco with DJ, musical performances, drawing classes and crafts… Surely you have not been in a store like this unless you’ve visited CAMP , the most amazing toy store in the world that opened a few weeks ago in downtown New York.

CAMP is a new retail concept that has placed fun and children at the center of its business strategy. The store has 1000 square meters focused on fun and experimentation. To the children run, touch, share… in short, to be children. In fact, the simple fact of going to CAMP is already, in itself a unique experience since every 8-12 weeks changes the decoration and the theme of a part of the store that is accessed by a secret door. All to guarantee the return of customers.

In addition, CAMP has also promoted an interesting collaborative project with other brands. For example, until last March 15, MasterCard used part of the facilities to promote the experience of summer camps, offering gifts from the store to those who paid with their credit card.

https://www.buzzfeed.com/louisekhong/camp-toy-store-nyc

Family tea time

The prestigious and exclusive St Jame’s Hotel & Club has reached an agreement with the Hamleys toy brand to create a family VIP experience. The idea is to take advantage of the popular Tea Time to spend more time in family and in a fun environment.

The project consisted of designing a board game in which the elements and pieces are literally eating. The dice, for example, is made of cake base, there are scrabble letters made with chocolate as well as other elements that combine perfectly with the afternoon tea. The experience also includes a visit to the popular Hamlet store on Regent Street and discounts on the purchase of toys.

The initiative caught the attention of specialized media in marketing and advertising.

https://www.hospitalityandcateringnews.com/2016/01/st-jamess-hotel-club-launches-game-afternoon-tea-hamleys-partnership/
https://www.campaignlive.co.uk/article/hamleys-partners-st-jamess-hotel-club-vip-experience/1380042

Junior Concierge

In 2013, the Legoland resort of Windsor, in the United Kingdom, promoted the Junior Concierge Competition, a contest to choose six boys and girls between 8 and 12 years old who for a few days had to act as janitors and help serve younger hotel visitors. The contest featured 600 children who had to demonstrate their passion and skill for Lego games, as well as the ability to learn how a hotel works and to express themselves with customers.

This type of game was extraordinarily positive for those in charge of Legoland, who could better understand the perception of the children of the hotel and its services. For their part, the small concierges and their families were rewarded with a weekend with everything paid to the Windsor Legoland facilities.

A few weeks later the contest was repeated in Legoland California.

https://www.coventrytelegraph.net/news/coventry-news/nine-year-old-coventry-girl-picked-concierge-3030449
http://www.childmode.com/2013/01/18/legoland-california-resort-new-additions-junior-concierge-contest-for-traveling-kids/