El Culturista is the leading Barcelona cultural agenda for families. Launched four years ago, it has attracted a large and segmented audience, in terms of both quantity and quality. Broadly speaking, this audience consists of urban families with small children and consumer interests and habits related to culture, education, entertainment, and anything else having to do with a healthy, modern lifestyle
El Culturista is a bimonthly magazine, with a print run of 10,000 copies per issue. These copies are distributed for free at more than 200 specialized points around the city. The magazine is targeted at families with children ages 0 to 12 and reports on a wide range of cultural and educational events and offerings that stand out for their quality and uniqueness: from reviews of books, albums, DVDs, and so on to cultural activities to do with kids (plays, museums, exhibits, concerts, etc.). It also includes a section on the latest trends, interviews, tour and venue recommendations, and ideas for arts and crafts.
El Culturista also has a digital edition. The website is updated daily and offers extensive listings, featuring all the outstanding quality activities, workshops, and shows the city has to offer. The digital edition currently has an audience of some 10,000 unique users.
Building on our detailed knowledge of the ecosystem of quality culture and entertainment for children and families, in 2018, we also launched a line of cultural services. As part of this line, we plan and hold events for third parties. For example, this year, for the third year in a row, we will be organizing the NanoArts Festival at the CaixaForum facilities in Tarragona, Lleida, and Girona for Obra Social La Caixa. This family-friendly art festival is a day to create, experiment, watch, and play, with workshops and performances intended to nurture the curiosity of young and old alike through interactions with art in order to achieve a more open and multifaceted vision of the world.
We also host our own events, such as the Petit Festivalet Culturista, for which we plan and organize two days of workshops for the whole family designed to spark children’s curiosity and creativity working with partners such as the Palau de la Música and L’Auditori concert halls, the Liceu opera house, the TNC (Catalan National Theatre), CaixaForum, B the Travel Brand, Ametller Origen, and Mútua General de Catalunya. This year’s edition, held at the Museu del Disseny (Design Museum), was a success, drawing more than 5,000 people over the two days, including 840 children who participated in the workshops for kids. We are already hard at work on the third edition, which will also be held at the Museu del Disseny.
As a parallel project, in 2018, we also launched Passaport Cultural (Cultural Passport), an illustrated activity book for young culture enthusiasts to record their experiences in all cultural disciplines: from circus to dance, theatre, music, film, painting, sculpture, literature, etc. To date, the main institutions in Barcelona and Catalonia at large are already participating with a variety of activities and proposals.
Finally, we also offer cultural services for institutions and companies, ranging from analyzing their cultural and educational offer for children and families to custom creating content and activities for their programming.