The brand of detergents Unilever OMO (also known as Persil in other markets) has created the ‘Book of dirt’ as a fun way to keep children away from technology and encourage outdoor play. The book, called “Tale of spots and stripes”, has been created with a special ink formula that only reveals its history if it gets dirty and stains.
This unique story explains to the children a story about equality through a leopard cub and a tiger cub that roll through the mud and begin to resemble each other. The story has been distributed free to hundreds of schools in South Africa. The initiative is part of the marketing campaign ‘Dirt is Good’, which aims to encourage outdoor play over the consumption of electronic devices.