Beauty salons for children

For 5 years, the cosmetic brand Shiseido has opened beauty salons for children. These are located in downtown areas of the city and are oriented as small theme parks in which children can play while parents go shopping in the area.
Inside the parks children find all the necessary material to play make up exactly as adults do, and they can do so by representing the role of the clients or professionals of these saloons. Shiseido complements the offer with seminars and a specific online portal for kids