Slowly women’s sport is gaining more popularity and recognition. You can chexk it with the presentation, a few days ago, of a special edition of Subbuteo with the Chelsea and Arsenal players, the first ever made with women athletes. This edition was made to promote the final of the Women’s Cup of England (FA Cup), played between these two teams. At the moment a promotional version of the game has been made very limited and it is only distributed through social networks, but HASBRO is already thinking of marketing it through regular channels.
Subbuteo is a legendary board game based on football. It was invented in 1929 and in the 60s it gained extraordinary popularity. At that time one in five English children had the game at home. In fact, there are so many players that there is even an international federation that organizes competitions and sets the rules.